{"id":88511,"date":"2023-11-28T10:03:06","date_gmt":"2023-11-28T09:03:06","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=88511"},"modified":"2023-11-28T10:31:57","modified_gmt":"2023-11-28T09:31:57","slug":"decathlon-neemt-online-outdoorspecialist-bergfreunde-over","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/vrije-tijd\/decathlon-neemt-online-outdoorspecialist-bergfreunde-over\/","title":{"rendered":"Decathlon neemt online outdoorspecialist Bergfreunde over"},"content":{"rendered":"\n<p><strong>Decathlon<\/strong> neemt de Duitse bergsportspecialist <strong>Bergfreunde<\/strong> over. De <em>pure player<\/em>, die online actief is in elf Europese landen, blijft autonoom opereren onder zijn eigen merknaam.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nieuwe klanten bereiken<\/h2>\n\n\n\n<p>Bergfreunde, een online speciaalzaak voor bergsport-, klim- en outdooruitrusting, werd in&nbsp;2006 opgericht en is intussen actief in elf Europese landen: Denemarken, Duitsland, Finland, Frankrijk, Itali\u00eb, Nederland, Oostenrijk, Spanje, het Verenigd Koninkrijk, Zweden en Zwitserland. In sommige landen gebruikt het bedrijf andere merknamen, zoals alpiniste.fr of alpinetrek.co.uk.<\/p>\n\n\n\n<p>Met de overname wil Decathlon nieuwe klanten bereiken in het premium outdoor-marktsegment en tegelijk zijn aanwezigheid op verschillende belangrijke markten in Europa vergroten. Net als bijvoorbeeld online fietsspecialist Alltricks zal Bergfreunde de activiteiten verderzetten onder de eigen merknaam als een autonome en onafhankelijke dochteronderneming. Ook het bedrijfsmodel en het management blijven ongewijzigd, zegt de retailer in een persbericht. De transactie moet nog wel worden goedgekeurd door de bevoegde instanties.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Decathlon neemt de Duitse bergsportspecialist Bergfreunde over. De pure player, die online actief is in elf Europese landen, blijft autonoom opereren onder zijn eigen merknaam.<\/p>\n","protected":false},"author":3,"featured_media":88512,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[20],"tags":[],"people":[],"extra":[],"company":[361],"topic":[281],"region":[177,89],"class_list":["post-88511","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vrije-tijd","company-decathlon","topic-overname","region-duitsland","region-frankrijk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Decathlon neemt online outdoorspecialist Bergfreunde over - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Decathlon neemt de 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