{"id":886,"date":"2011-10-17T08:39:28","date_gmt":"2011-10-17T08:39:28","guid":{"rendered":"https:\/\/www.retaildetail.be\/algemeen\/eerste-belgische-ideeendag-van-kruidvat-mooi-succes\/"},"modified":"2011-10-17T08:39:28","modified_gmt":"2011-10-17T08:39:28","slug":"eerste-belgische-ideeendag-van-kruidvat-mooi-succes","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/eerste-belgische-ideeendag-van-kruidvat-mooi-succes\/","title":{"rendered":"Eerste Belgische Idee\u00ebndag van Kruidvat mooi succes"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" style=\"margin-bottom: 10px;margin-right: 10px\" alt=\"\" title=\"\" src=\"\/sites\/default\/files\/spacer.png\" height=\"133\" width=\"200\" align=\"left\" \/>Vorige vrijdag organiseerde <strong>Kruidvat<\/strong> voor de eerste keer in ons land de A.S. Watson <strong>Idee\u00ebndag<\/strong>. Die ging door in het Crowne Plaza Hotel in Antwerpen en liefst 55 mensen hadden een uitnodiging ontvangen om hun product(idee) te komen toelichten. Elk van hen kreeg exact 15 minuutjes de tijd om zijn concept voor te stellen en de inkopers van Kruidvat te overtuigen het product in het gamma op te nemen.<\/p>\n<h2>Goed voor 20% van het gamma<\/h2>\n<p>Met zijn Belgische idee\u00ebndag ging de Nederlandse drogisterijketen Kruidvat <a href=\"nl\/belgie\/b-drogmetica\/item\/12927-kruidvat-gaat-op-zoek-naar-nieuwe-leveranciers\" title=\"\">op zoek naar nieuwe leveranciers<\/a> die de platgetreden banen durven te verlaten. Het concept bestaat in Nederland al vijf jaar en kent er veel succes. \u201cTachtig procent van onze producten wordt geleverd door de grote jongens, de grote leveranciers. Maar die andere, leuke en innovatieve spullen komen van de rest. Voor onze inkopers is het onmogelijk om daar altijd van op de hoogte te zijn\u201d, zegt Erik Menger, senior buyer bij A.S. Watson (het retailconcern boven Kruidvat) in De Standaard.<\/p>\n<h2>Van antisnurk over SnowGrips tot Bag Bubble<\/h2>\n<p>Aan idee\u00ebn alvast geen gebrek. Een deelnemer kwam een nieuw antisnurkproduct voorstellen, een elastiekje om in de neus te plaatsen, meteen gepersonaliseerd in een verpakking met Kruidvat-logo. Een andere had dan weer antislipzolen bedacht: de \u2018Snow Grips\u2019 zijn rubberen netjes met 10 spikes eronder, om over de schoenen te trekken als het ijzelt.<\/p>\n<p>\nAl is niet \u00e9lk idee ook een nieuwe uitvinding: de Bag Bubble of Tassenbol is een ronde, doorzichtige plastieken bal die op een kartonnen cilinder wordt geplaatst in de buurt van de kassa. De klant kan er zijn ongebruikte plastic winkelzakken in deponeren, waarna iemand ander de zakjes kan hergebruiken. \u201cDe Bag Bubble bestaat in Nederland al drie jaar, en is daar erg succesvol\u201d, aldus de ondernemer: \u201cIn Belgi\u00eb zijn we nog niet scheep gegaan met een<br \/>\ngrote keten. Dus u kan het first mover advantage hebben.\u201d<\/p>\n<p>\nHet is nu aan Kruidvat om uit te maken in welke idee\u00ebn het brood ziet. De bedenkers ervan krijgen dan een nieuwe uitnodiging voor binnen twee weken. Waarna het \u00e9chte avontuur pas begint\u2026 <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vorige vrijdag organiseerde Kruidvat voor de eerste keer in ons land de A.S. Watson Idee\u00ebndag. Die ging door in het Crowne Plaza Hotel in Antwerpen en liefst 55 mensen hadden een uitnodiging ontvangen om hun product(idee) te komen toelichten. Elk van hen kreeg exact 15 minuutjes de tijd om zijn concept voor te stellen en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Eerste Belgische Idee\u00ebndag van Kruidvat mooi succes - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/eerste-belgische-ideeendag-van-kruidvat-mooi-succes\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eerste Belgische Idee\u00ebndag van Kruidvat mooi succes - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Vorige vrijdag organiseerde Kruidvat voor de eerste keer in ons land de A.S. 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