{"id":89454,"date":"2023-12-14T13:46:03","date_gmt":"2023-12-14T12:46:03","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=89454"},"modified":"2023-12-15T12:39:51","modified_gmt":"2023-12-15T11:39:51","slug":"einde-verhaal-voor-pieter-pot-oprichter-hoopt-op-doorstart","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/einde-verhaal-voor-pieter-pot-oprichter-hoopt-op-doorstart\/","title":{"rendered":"Einde verhaal voor Pieter Pot, oprichter hoopt op doorstart"},"content":{"rendered":"\n<p>De verpakkingsvrije onlinesupermarkt<strong> Pieter Pot<\/strong> is donderdag op vraag van een schuldeiser failliet verklaard. Oprichter en CEO Jouri Schoemaker gaat in gesprek met de curator over een doorstart.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Voorlopig einde<\/h2>\n\n\n\n<p>De aanhoudende financi\u00eble problemen hebben Pieter Pot uiteindelijk toch de das omgedaan: donderdag heeft de rechtbank in Rotterdam het bedrijf failliet verklaard. Een <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/pieter-pot-zoekt-alweer-veel-geld-bij-klanten\/\" target=\"_blank\" rel=\"noopener\">ultieme crowdfundingactie<\/a> kon de verpakkingsvrije webwinkel niet redden: \u00e9\u00e9n schuldeiser, het pensioenfonds BPFL, <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/donderdag-uitspraak-over-faillissement-pieter-pot\/\" target=\"_blank\" rel=\"noopener\">stapte naar de rechter<\/a> om het faillissement aan te vragen. <\/p>\n\n\n\n<p>Daarmee komt er minstens voorlopig een einde aan het verhaal dat in&nbsp;2019 begon met de oprichting van de duurzame webshop Puur Bezorgd, die later van naam veranderde. Het initiatief nam een beloftevolle start, zette samenwerkingen op met andere retailers zoals <strong>Albert Heijn<\/strong> en <strong>Stach<\/strong>, en met grote fabrikanten waaronder <strong>Kraft Heinz<\/strong>. De startup zette ook de stap naar Belgi\u00eb \u2013 eerst naar Vlaanderen, in de zomer van 2022 <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/pieter-pot-levert-nu-ook-in-wallonie\/\" target=\"_blank\" rel=\"noopener\">ook naar Walloni\u00eb<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kostelijk zakenmodel<\/h2>\n\n\n\n<p>De rode draad in het verhaal bleek echter dat de onlinesupermarkt fors moest opschalen om ooit rendabel te kunnen worden. Het zakenmodel van Pieter Pot is immers kostelijk en complex: in bulk aangeleverde producten werden \u2013 vaak manueel \u2013 herverpakt in glazen bokalen, die weer teruggenomen werden en gewassen voor hergebruik. &nbsp;<\/p>\n\n\n\n<p>In februari gooiden de eigenaars van leverancier de <strong>Delicatessenfabriek<\/strong> het bedrijf nog een reddingsboei toe: de saladeproducent &#8211; die ook alle glazen bokalen van de verpakkingsloze onlinesupermarkt wast &#8211; nam Pieter Pot over en bereikte een akkoord met de belangrijkste schuldeisers. Er kwam <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/hoe-pieter-pot-in-drie-maanden-tijd-weer-rendabel-wil-worden\/\" target=\"_blank\" rel=\"noopener\">een plan om de websuper rendabel<\/a> te maken, maar dat heeft niet kunnen volstaan. Of er nog een vervolg komt, is afwachten.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De verpakkingsvrije onlinesupermarkt Pieter Pot is donderdag op vraag van een schuldeiser failliet verklaard. Oprichter en CEO Jouri Schoemaker gaat in gesprek met de curator over een doorstart. <\/p>\n","protected":false},"author":3,"featured_media":69246,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[499],"topic":[198,703],"region":[324],"class_list":["post-89454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-pieter-pot","topic-e-commerce","topic-faillissement","region-benelux"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Einde verhaal voor Pieter Pot, oprichter hoopt op doorstart - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De verpakkingsvrije onlinesupermarkt Pieter Pot 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