{"id":89638,"date":"2023-12-15T14:41:56","date_gmt":"2023-12-15T13:41:56","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=89638"},"modified":"2023-12-16T17:14:50","modified_gmt":"2023-12-16T16:14:50","slug":"jbc-cks-en-mayerline-voor-het-eerst-onder-een-dak","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/jbc-cks-en-mayerline-voor-het-eerst-onder-een-dak\/","title":{"rendered":"JBC, CKS en Mayerline voor het eerst onder \u00e9\u00e9n dak"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-89647\" data-id=\"89647\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc5-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc5-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc5-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc5-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc5-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc5.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-89645\" data-id=\"89645\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc4-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc4-1024x768.jpg 1024w, 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100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-89643\" data-id=\"89643\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc3-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc3-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc3-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc3-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc3-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc3.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-89639\" data-id=\"89639\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc1-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc1-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc1-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc1-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc1-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc1.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"679\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-89655\" data-id=\"89655\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc9-1024x679.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc9-1024x679.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc9-300x199.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc9-768x509.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc9-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc9.jpg 1217w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"677\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-89651\" data-id=\"89651\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc7-1024x677.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc7-1024x677.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc7-300x198.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc7-768x508.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc7-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc7.jpg 1221w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"680\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-89653\" data-id=\"89653\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc8-1024x680.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc8-1024x680.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc8-300x199.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc8-768x510.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc8-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc8.jpg 1207w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Ann &amp; Bart Claes<\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>In Zonhoven opende <strong>Claes Retail Group<\/strong> (CRG) vrijdag een winkel die de drie modemerken <strong>CKS<\/strong>, <strong>JBC<\/strong> en <strong>Mayerline<\/strong> verenigt in \u00e9\u00e9n belevingsconcept voor het hele gezin en zo kruisbestuiving te cre\u00ebren.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Unieke kans<\/h2>\n\n\n\n<p>\u201cEen opportuniteit\u201d, noemt CEO Bart Claes de opening van de 1400&nbsp;m\u00b2 grote winkel in Zonhoven: de vlakbij gelegen JBC-vestiging in Houthalen wordt onteigend voor de aanleg van de Limburgse noord-zuidverbinding, dus de retailer was op zoek naar een nieuw pand in de omgeving. Toen <strong>Jumbo<\/strong> besloot om Zonhoven alweer te verlaten, diende zich een unieke kans aan.<\/p>\n\n\n\n<p>\u201cHet pand bleek te groot voor JBC en CKS, daarom hebben we ook Mayerline eraan toegevoegd. Voor dit merk is het de eerste winkel die zich niet in een stadscentrum of shoppingcenter bevindt. Dat wordt een interessante test.\u201d CKS kreeg een grote shop-in-shop in de JBC-winkel, de boetiek van Mayerline heeft wel een aparte ingang: \u201cDe doelgroepen zijn te verschillend, er is maar weinig overlap.\u201d Mayerline zet bovendien sterk in op service, terwijl JBC en CKS eerder gaan voor \u201cgeholpen zelfbediening\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">CKS in de kijker<\/h2>\n\n\n\n<p>De nieuwe winkel zet in op kruisbestuiving: het hele gezin kan hier gemakkelijk de verschillende merken en hun verschillend DNA shoppen, en genieten van een bredere waaier aan modekeuzes. Bovendien biedt dit CRG een mooie gelegenheid om het merk CKS extra in de kijker te plaatsen. Dat label heeft al zeventien eigen boetieks en is ook aanwezig in multimerkenzaken, maar het kan bijkomende ondersteuning gebruiken nu CRG er een nieuwe invulling aan heeft gegeven, met de exclusieve focus op damesmode.<\/p>\n\n\n\n<p>\u201cWe zijn heel fier op deze realisatie en we koesteren hoge verwachtingen\u201d, zegt Claes, maar bijkomende winkels volgens dit drie-in-\u00e9\u00e9n concept hoeven we niet snel te verwachten: \u201cWe gaan eerst maar eens een jaartje afwachten hoe het hier loopt. Panden van dit kaliber liggen ook niet voor het grijpen.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In Zonhoven opende Claes Retail Group (CRG) vrijdag een winkel die de drie modemerken CKS, JBC en Mayerline verenigt in \u00e9\u00e9n belevingsconcept voor het hele gezin en zo kruisbestuiving te 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