{"id":90006,"date":"2023-12-21T13:01:21","date_gmt":"2023-12-21T12:01:21","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=90006"},"modified":"2023-12-21T13:59:50","modified_gmt":"2023-12-21T12:59:50","slug":"e-leclerc-neemt-tot-vijf-jaar-de-tijd-in-luxemburg","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/e-leclerc-neemt-tot-vijf-jaar-de-tijd-in-luxemburg\/","title":{"rendered":"E. Leclerc neemt tot vijf jaar de tijd in Luxemburg"},"content":{"rendered":"\n<p>In de tweede helft van 2024 openen de eerste <strong>E. Leclerc<\/strong>-supermarkten in Luxemburg. Toch neemt de Franse retailer de tijd \u2013 drie tot vijf jaar \u2013 voor de volledige omschakeling van 27&nbsp;winkels van de <strong>Louis Delhaize<\/strong>-groep.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hongerige uitdager<\/h2>\n\n\n\n<p>Afgelopen zomer nam <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/louis-delhaize-nu-ook-weg-uit-luxemburg\/\" target=\"_blank\" rel=\"noopener\">de Franse groep 27&nbsp;winkels over<\/a> van <strong>Cora<\/strong>, <strong>Match<\/strong> en <strong>Smatch<\/strong> in het Groothertogdom Luxemburg. Op 20&nbsp;december bezocht topman Michel-\u00c9douard Leclerc een zestal winkels, bij wijze van PR-moment. E. Leclerc is internationaal gezien een kleine speler, maar wel een hongerige, zegt de CEO aan de Luxemburgse krant Paperjam. \u201cWe zijn ervan <a href=\"https:\/\/paperjam.lu\/article\/on-apportera-notre-pierre-au-p\" target=\"_blank\" rel=\"noopener\">overtuigd dat we een goed model hebben<\/a> en dat we het verder kunnen ontwikkelen\u201d, klinkt het.<\/p>\n\n\n\n<p>Hij zegt wel dat de transformatie tijd zal kosten: allen al om de kassasystemen om te schakelen, zijn zes maanden nodig. De eerste Leclerc-winkels verschijnen dus voor de tweede helft van&nbsp;2024 in het straatbeeld. Voor de volledige uitrol rekent de groep zelfs op drie \u00e0 vijf jaar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Proef met buurtwinkels<\/h2>\n\n\n\n<p>Leclerc wil zich vooral positioneren als prijsvechter, met de harddiscounters als concurrenten. De groep onderscheidt zich tegenover hen met een breder assortiment en als goedkoopste in non-food. Net zoals in Frankrijk worden de winkels uitgebaat door zelfstandige ondernemers. Aan de managementstructuur en het personeelsbestand zou voorlopig echter niks veranderen. Ook het lokale assortiment blijft behouden.<\/p>\n\n\n\n<p>Voor E. Leclerc vormen de buurtwinkels van Smatch bovendien een proeftuin: de groep heeft nog geen Express-winkels en geeft toe het buurtformaat nog niet helemaal te beheersen. Die winkels blijven dan ook gewoon Smatch heten en dienen als laboratorium, mogelijk ook voor de Franse thuismarkt.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In de tweede helft van 2024 openen de eerste E. Leclerc-supermarkten in Luxemburg. Toch neemt de Franse retailer de tijd \u2013 drie tot vijf jaar \u2013 voor de volledige omschakeling van 27 winkels van de Louis Delhaize-groep.<\/p>\n","protected":false},"author":5,"featured_media":83259,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[931,718,606,607],"topic":[281],"region":[187],"class_list":["post-90006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-cora","company-e-leclerc","company-match","company-smatch","topic-overname","region-luxemburg-land"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E. 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