{"id":90088,"date":"2023-12-22T09:37:38","date_gmt":"2023-12-22T08:37:38","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=90088"},"modified":"2023-12-22T10:49:50","modified_gmt":"2023-12-22T09:49:50","slug":"eenvoudiger-aanbod-moet-nike-twee-miljard-opleveren","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/eenvoudiger-aanbod-moet-nike-twee-miljard-opleveren\/","title":{"rendered":"Eenvoudiger aanbod moet Nike twee miljard opleveren"},"content":{"rendered":"\n

Nike<\/strong> snijdt in de kosten nu de vraag daalt in China en Europa. Het sportmerk kondigt een reorganisatie aan waarmee het op drie jaar tijd twee miljard dollar wil besparen.<\/p>\n\n\n\n

“Save to invest”<\/h2>\n\n\n\n

De omzet zal dit boekjaar (tot mei 2024) met ongeveer 1% stijgen, matigt Nike de verwachtingen. Dat is minder dan de groei van enkele procenten waar de sneakerproducent eerder op rekende. Nochtans was de omzet van 13,4 miljard dollar (12 miljard euro) in het afgelopen kwartaal in lijn met de verwachtingen en de nettowinst van 1,6 miljard dollar (bijna anderhalf miljard euro) zelfs beter dan voorzien.<\/p>\n\n\n\n

Het voorbije kwartaal viel echter een tweedeling op: hoewel Black Friday en Singles Day het erg goed deden, kochten consumenten minder in de periode tussenin. Consumenten zijn sterk promotiegericht<\/a>, zegt CFO Matthew Friend aan FT. Opvallend is dat er daardoor ook weer meer fysiek wordt gewinkeld en de digitale verkoop vertraagt. Door de toegenomen macro-economische tegenwind in China en Europa, het Midden-Oosten en Afrika staat de consument nu eenmaal onder druk.<\/p>\n\n\n\n

Tegelijk blijken vooral nieuwigheden consumenten tot actie te kunnen bewegen. Nike wil zich dus meer op nieuwe lanceringen gaan concentreren \u2013 waar klanten wel nog de volle pot voor willen betalen \u2013 en zal het aanbod van sommige populaire producten verminderen. He bedrijf lanceert daarom een “save-to-invest”-programma dat twee miljard dollar moet opleveren. Het plan bestaat eruit de organisatie te stroomlijnen, het productaanbod te vereenvoudigen en verder te automatiseren. Er zullen ook ontslagen vallen.<\/p>\n","protected":false},"excerpt":{"rendered":"

Nike snijdt in de kosten nu de vraag daalt in China en Europa. Het sportmerk kondigt een reorganisatie aan waarmee het op drie jaar tijd twee miljard dollar wil besparen.<\/p>\n","protected":false},"author":5,"featured_media":68794,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[644],"topic":[88,1222],"region":[207],"class_list":["post-90088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-nike","topic-bedrijfsresultaten","topic-herstructurering","region-verenigde-staten"],"acf":[],"yoast_head":"\nEenvoudiger aanbod moet Nike twee miljard opleveren - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Nike snijdt in de kosten nu de vraag daalt in China en Europa. 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