{"id":90546,"date":"2024-01-08T10:42:16","date_gmt":"2024-01-08T09:42:16","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=90546"},"modified":"2024-01-08T11:02:52","modified_gmt":"2024-01-08T10:02:52","slug":"colruyt-stopt-test-met-autonome-containerwinkel","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/colruyt-stopt-test-met-autonome-containerwinkel\/","title":{"rendered":"Colruyt stopt test met autonome containerwinkel"},"content":{"rendered":"\n

Colruyt Group<\/strong> heeft de Okay Direct<\/strong>-containerwinkel op de parking van de Okay in Lennik weggehaald na een testperiode van net geen jaar. Toch blijft de retailer geloven in het potentieel van autonome gemakswinkels.<\/p>\n\n\n\n

\u201cGeen meerwaarde\u201d<\/h2>\n\n\n\n

Eind januari 2023 opende Colruyt Group een hoogtechnologische containerwinkel op de parking van de Okay-buurtsupermarkt in Lennik. Met een aanbod van zowat 200 ‘on the go’-producten en snelle maaltijdoplossingen wilde de retailer shoppers de kans geven om ook buiten de normale openingsuren en op zondag de boodschappen te doen<\/a>. Klanten konden er 24 uur op 24, zeven dagen op zeven terecht met hun Xtra-app, net als in de twee Gentse Okay Direct stadswinkels. Met zijn 21 m\u00b2 was de container weliswaar een kleinere variant op een ander type locatie. \u201cWe willen verschillende pistes verkennen,\u201d zei directeur Christophe Dehandschutter daarover toen.<\/p>\n\n\n\n

Intussen is de test in Lennik afgelopen: de container werd zopas weggehaald. \u201cWe wilden vooral testen of we op die manier nieuwe doelgroepen konden aanspreken of bestaande klanten op andere momenten konden bedienen\u201d, zegt woordvoerder Paulien Kurris aan Het Nieuwsblad. \u201cHet testen heeft aangetoond dat de Okay Direct voor Lennik niet meteen een meerwaarde was<\/a> en dat de gewone Okay-winkel volstaat.\u201d Maar dat betekent niet dat Colruyt Group niet meer in het concept zou geloven: \u201cOkay Direct zal in de toekomst zeker nog verder uitbreiden.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Colruyt Group heeft de Okay Direct containerwinkel op de parking van de Okay in Lennik weggehaald na een testperiode van net geen jaar. Toch blijft de retailer geloven in het potentieel van autonome gemakswinkels.<\/p>\n","protected":false},"author":3,"featured_media":71400,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[141,338],"topic":[233,299],"region":[90],"class_list":["post-90546","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-colruyt-group","company-okay","topic-innovatie","topic-stopzetting","region-belgie"],"acf":[],"yoast_head":"\nColruyt stopt test met autonome containerwinkel - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Colruyt Group heeft de Okay Direct containerwinkel op de parking van de Okay in Lennik weggehaald na een testperiode van net geen jaar.\" \/>\n<meta name=\"robots\" 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