{"id":90667,"date":"2024-01-09T10:56:41","date_gmt":"2024-01-09T09:56:41","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=90667"},"modified":"2024-01-09T11:52:21","modified_gmt":"2024-01-09T10:52:21","slug":"bescheiden-winst-zet-door-bij-hema","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/bescheiden-winst-zet-door-bij-hema\/","title":{"rendered":"\u201cBescheiden\u201d winst zet door bij Hema"},"content":{"rendered":"\n<p><strong>Hema<\/strong> heeft een goed jaar achter de rug, zegt CEO Saskia Egas Reparaz. De focus op de kernmarkten en op het middensegment levert zelfs \u201cbescheiden winst\u201d op.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bewust midden<\/h2>\n\n\n\n<p>\u201cHet ziet er goed uit\u201d voor Hema, vertelt de topvrouw aan De Telegraaf. De voorbije twee jaar haalde de Nederlandse warenhuisketen <a href=\"https:\/\/www.telegraaf.nl\/financieel\/495617623\/wat-ajax-een-half-seizoen-meemaakt-had-hema-jarenlang-het-lukte-niet-het-zat-tegen\" target=\"_blank\" rel=\"noopener\">weer een \u201cbescheiden winst\u201d<\/a> en dat zal ook in boekjaar&nbsp;2023 zo zijn. Dat loopt tot en met januari, dus de exacte cijfers volgen later.<\/p>\n\n\n\n<p>De topvrouw zegt dat de nieuwe koers, die ze twee jaar geleden zelf uitstippelde, vruchten begint af te werpen. Hema koos daarbij resoluut voor het middensegment, en dat blijft zo. \u201cOnze producten moeten goede kwaliteit hebben, maar moeten altijd zeer betaalbaar zijn\u201d, aldus de CEO nu. \u201cWe zijn geen Bijenkorf, we zijn ook geen Wibra.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Geen eenheidsworst <\/h2>\n\n\n\n<p>Op de Nederlandse thuismarkt is de keten ook \u201cecht weer gaan investeren in de winkels\u201d, wat mogelijk werd omdat Hema zijn internationale expansie liet varen. Zo ontsnapte Hema ook aan de faillissementengolf in de Nederlandse winkelstraten. Vorig jaar vielen nog heel wat Nederlandse winkelformules om, waaronder BCC en Big Bazar.<\/p>\n\n\n\n<p>Het wegvallen van concurrenten stemt Reparaz echter niet blij: \u201cHema is erg gebaat bij een winkelstraat die niet verarmt. Dat er genoeg diversiteit is, dat het geen eenheidsworst wordt.\u201d Om de winkelstraten toch aantrekkelijk te houden, pleit ze voor \u201ceen combinatie van horeca, wonen en spulletjes kopen.\u201d Ook in Vlaanderen bleek deze week nog dat het <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/16-minder-winkels-in-vlaanderen-en-brussel\/\" target=\"_blank\" rel=\"noopener\">aandeel winkels krimpt, maar de horeca sterk toeneemt<\/a> in de binnensteden.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hema heeft een goed jaar achter de rug, zegt CEO Saskia Egas Reparaz. De focus op de kernmarkten en op het middensegment levert zelfs \u201cbescheiden winst\u201d op.<\/p>\n","protected":false},"author":5,"featured_media":78618,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[419],"topic":[88],"region":[113],"class_list":["post-90667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","company-hema","topic-bedrijfsresultaten","region-nederland"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cBescheiden\u201d winst zet door bij Hema - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Hema heeft een goed jaar achter de rug, zegt CEO Saskia Egas Reparaz. 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