{"id":91377,"date":"2024-01-22T14:59:29","date_gmt":"2024-01-22T13:59:29","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=91377"},"modified":"2024-01-22T15:48:25","modified_gmt":"2024-01-22T14:48:25","slug":"zalando-lanceert-nieuwe-omgeving-voor-designermerken","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/zalando-lanceert-nieuwe-omgeving-voor-designermerken\/","title":{"rendered":"Zalando lanceert nieuwe omgeving voor designermerken"},"content":{"rendered":"\n

Zalando<\/strong> heeft een vernieuwde omgeving voor designermerken in de webshop, zowel in de app als op de site. De plek moet “aanvoelen als een luxewarenhuis”.<\/p>\n\n\n\n

Boutique-stijl<\/h2>\n\n\n\n

Regiotopman Fabio Baum kondigde haar eerder al aan<\/a>, maar nu is ze er: de vernieuwde designeromgeving van Zalando. De \u201cZalando Designer experience\u201d wil een winkelervaring in boetiek-stijl bieden voor designermerken. Het is de bedoeling dat de luxueuze omgeving merken de kans biedt om hun collecties beter onder de aandacht te brengen bij klanten.<\/p>\n\n\n\n

De designeromgeving moet aanvoelen als een luxewarenhuis, vertelde Baum in een interview met RetailDetail. Inspiratie en content spelen daarbij een grote rol. \u201cKlanten zoeken op Zalando steeds vaker naar inspiratie, personalisatie en nieuwe producten. De interesse in designermerken neemt toe, wat duidelijk naar voren komt in het stijgende aantal zoekopdrachten naar luxemerken\u201d, bevestigt luxedirecteur Lena-Sophie Roeper.<\/p>\n\n\n\n

Zalando gaat ook een jaar lang samenwerken met de Brits-Japanse muzikant en actrice Rina Sawayama, die ambassadrice wordt van het designer- en luxeaanbod. In samenwerking met Highsnobiety introduceerde het bedrijf vorig jaar al \u2018Stories bij Zalando\u2019, een visuele tool die trends in mode en cultuur en exclusieve samenwerkingen in de verf zet. Ook designermerken komen er aan bod.<\/p>\n\n\n\n

Fabio Baum spreekt op het\u00a0RetailDetail Omnichannel & E-Commerce Congress<\/strong>\u00a0op 5 maart, net als Eva Faict,\u00a0country manager<\/em>\u00a0Belgi\u00eb van\u00a0Amazon<\/strong>, en vele anderen.<\/p>\n\n\n\n

\n
Klik hier voor info en tickets.<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Zalando heeft een vernieuwde omgeving voor designermerken in de webshop, zowel in de app als online. De plek moet aanvoelen als een luxewarenhuis.<\/p>\n","protected":false},"author":5,"featured_media":91378,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[509],"people":[],"extra":[],"company":[287],"topic":[488],"region":[],"class_list":["post-91377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","tag-luxe","company-zalando","topic-marketing"],"acf":[],"yoast_head":"\nZalando lanceert nieuwe omgeving voor designermerken - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Zalando heeft een vernieuwde omgeving voor designermerken, zowel in de app als online. 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