{"id":91655,"date":"2024-01-26T10:48:29","date_gmt":"2024-01-26T09:48:29","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=91655"},"modified":"2024-01-26T11:06:44","modified_gmt":"2024-01-26T10:06:44","slug":"ikea-verlaagt-kwart-van-de-prijzen","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/ikea-verlaagt-kwart-van-de-prijzen\/","title":{"rendered":"Ikea verlaagt kwart van de prijzen"},"content":{"rendered":"\n<p><strong>Ikea<\/strong> verlaagt in Belgi\u00eb de prijzen van 2.600&nbsp;producten, een kwart van het totale gamma. Dat kan de retailer doen dankzij de gedaalde grondstofkosten en hogere effici\u00ebntie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Investering van 48 miljoen<\/h2>\n\n\n\n<p>De woonwarenhuisketen kondigde al eerder globale prijsverlagingen aan, maar maakte ze nog niet concreet. Nu geeft Belgi\u00eb het voorbeeld: in een recent interview met RetailDetail zei retailtopman Tolga \u00d6nc\u00fc van Ikea-winkelholding Ingka dat het bedrijf <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/ikea-we-hebben-de-kans-en-de-verantwoordelijkheid-om-kostenbesparingen-door-te-rekenen\/\" target=\"_blank\" rel=\"noopener\">het als zijn verantwoordelijkheid ziet om de prijzen te verlagen<\/a> wanneer mogelijk. De zuinige en kostgerichte filosofie van Ikea geeft de keten nu immers een competitief voordeel.<\/p>\n\n\n\n<p>Ikea zegt \u201cconsequent te werken aan het effici\u00ebnter maken van haar processen en te profiteren van lagere kosten voor transport en grondstoffen\u201d, waardoor het bedrijf de prijzen nu kan verlagen. In Belgi\u00eb wijst de keten op recente innovaties, zoals <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/drones-van-ikea-winnen-mercuriusprijs\/\" target=\"_blank\" rel=\"noopener\">de bekroonde magazijndrones<\/a>, en verlaagde transportkosten. De retailer zegt ook te hebben ge\u00efnvesteerd in trainingen voor de medewerkers en effici\u00ebntere winkels.<\/p>\n\n\n\n<p>De prijsverlagingen betekenen niettemin een investering van 48&nbsp;miljoen euro voor Belgi\u00eb alleen. Het zijn vooral de meest populaire en goedkope producten die in prijs verlagen. Leden van Ikea Family zullen ook twee euro minder betalen als ze online bestellingen in de winkel ophalen. In september&nbsp;2023 kondigde Ikea Belgi\u00eb al een prijsverlaging aan voor ruim 750&nbsp;producten, toen goed voor een investering van 29&nbsp;miljoen euro.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ikea verlaagt in Belgi\u00eb de prijzen van 2.600 producten, een kwart van het totale gamma. Dat kan de retailer doen dankzij de gedaalde grondstofkosten en hogere effici\u00ebntie.<\/p>\n","protected":false},"author":5,"featured_media":64671,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[],"people":[],"extra":[],"company":[211],"topic":[589],"region":[90],"class_list":["post-91655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wonen","company-ikea","topic-prijsconcurrentie","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ikea verlaagt kwart van de prijzen - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ikea verlaagt in Belgi\u00eb de prijzen van 2.600 producten, 25% van het totaal. 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