{"id":92117,"date":"2024-02-02T08:34:00","date_gmt":"2024-02-02T07:34:00","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=92117"},"modified":"2024-02-02T13:37:59","modified_gmt":"2024-02-02T12:37:59","slug":"meer-keuze-in-de-diepvriesafdeling-1-1-3","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/meer-keuze-in-de-diepvriesafdeling-1-1-3\/","title":{"rendered":"Meer keuze in de diepvriesafdeling: 1 + 1 = 3"},"content":{"rendered":"\n

(Publireportage) <\/em>Supermarkten zijn altijd op zoek naar manieren om klanten te overtuigen meer te kopen dan alleen hun gebruikelijke boodschappenlijstje. Ondertussen willen klanten nieuwe idee\u00ebn en producten. Het categoriemanagement binnen de detailhandel staat voor de uitdaging om aan deze vraag te voldoen door een zo goed mogelijk assortiment aan te bieden. Een beperkende factor hierbij is de verkoopvloer. De ruimte is hier beperkt en kostbaar. Liebherr <\/strong>helpt de beschikbare ruimte voor diepvriesproducten te vergroten.<\/p>\n\n\n\n

Vooral in de diepvriesafdeling van discounters is een combinatie van diepvrieskisten met daarboven vrieskisten de klassieke oplossing – als eiland of aan de wand gemonteerd. Winkeliers kunnen deze ruimte nog beter benutten met de nieuwe ‘Cliff’ plug-in multideck vriezer van Liebherr. \u201cWe willen de succesvolle combinatie van diepvrieskisten en vrieskisten niet vervangen, maar eerder een nieuwe manier vinden om ze te combineren en te verbeteren\u201d, zegt Oliver Posch, Hoofd Verkoop Food Retail West- & Oost-Europa bij Liebherr. \u201cPlug-in apparaten hebben in het bijzonder het voordeel dat ze relatief eenvoudig te installeren zijn en goedkoper in onderhoud dan vriezers op afstand.\u201d<\/p>\n\n\n\n

De ervaring van de afgelopen jaren heeft geleerd dat de diepvrieskist van een winkel onmisbaar is voor bepaalde goederen, zoals levensmiddelen die in grote zakken worden verkocht. Dit zijn echter vaak de boodschappen die klanten al op hun boodschappenlijstje hebben staan. Dit zijn niet de producten die gepromoot moeten worden bij klanten. Om klanten te overtuigen meer in hun karretje te leggen, is productvari\u00ebteit en zichtbaarheid nodig. Liebherr wil hiervoor een nieuwe aanpak bieden.<\/p>\n\n\n\n

Zelfs foodretailers die hun assortiment niet willen uitbreiden en daarom het aantal productlijnen dat ze voeren willen vergroten, kunnen profiteren van deze combinatie. Door het grotere netto volume hoeven ze de vriezers minder vaak bij te vullen. Hierdoor hebben de medewerkers die normaal gesproken de vriezers zouden bijvullen meer tijd voor andere zaken.<\/p>\n\n\n\n

\u201cWe bieden onze klanten en andere ge\u00efnteresseerden graag oplossingen om de beschikbare ruimte beter te benutten”, zegt Oliver Posch. Een daarvan is een eiland van diepvrieskisten met daar tegenover een rij “Cliff” multideck diepvrieskisten. Deze combinatie van multideck- en diepvrieskisten biedt het voordeel dat het netto beschikbare volume voor de presentatie van goederen met 25 procent toeneemt in vergelijking met de vaak gebruikte combinatie van diepvrieskisten en diepvriesbladen, bij gebruik over hetzelfde aantal strekkende meters. Dit alles met bijna dezelfde investeringskosten en een lager energieverbruik.<\/p>\n\n\n\n

Oliver Posch nodigt je uit om samen te rekenen: \u201cLaten we category management meer ruimte geven en klanten meer keuze. Op deze manier kunnen we ervoor zorgen dat 1 + 1 = 3!\u201d<\/p>\n\n\n\n

Meer informatie op home.liebherr.com\/foodretail<\/a><\/p>\n\n\n\n

\"\"
Liebherr<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

Supermarkten zijn altijd op zoek naar manieren om klanten te overtuigen meer te kopen dan alleen hun gebruikelijke boodschappenlijstje. 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