{"id":92536,"date":"2024-02-09T13:47:35","date_gmt":"2024-02-09T12:47:35","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=92536"},"modified":"2024-02-09T16:40:42","modified_gmt":"2024-02-09T15:40:42","slug":"blokker-keert-terug-naar-belgie-via-bol","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/blokker-keert-terug-naar-belgie-via-bol\/","title":{"rendered":"Blokker keert terug naar Belgi\u00eb, via Bol"},"content":{"rendered":"\n<p>Sinds deze week verkoopt <strong>Blokker<\/strong> zijn huismerkproducten weer in Belgi\u00eb. Niet in fysieke winkels, evenmin met een eigen webshop, maar wel op het platform van <strong>Bol<\/strong>. Het merk heeft hier immers nog steeds een grote naambekendheid.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Succesvolle combinatie<\/h2>\n\n\n\n<p>In Nederland is Blokker al sinds&nbsp;2019 actief op (toen nog) Bol.com, in Belgi\u00eb is de retailer er terug sinds 5&nbsp;februari. \u201cWe hebben geleerd dat de vertrouwde merknaam Blokker, een eigen merk assortiment met een sterke prijs\/kwaliteit verhouding en het enorme bereik van Bol, <a href=\"https:\/\/twinklemagazine.nl\/2024\/02\/blokker-via-bol-weer-terug-in-belgie\/index.xml\" target=\"_blank\" rel=\"noopener\">een succesvolle combinatie vormen<\/a>\u201d, zegt een woordvoerder van de keten aan Twinkle. Bol is intussen een belangrijk verkoopkanaal geworden voor Blokker.<\/p>\n\n\n\n<p>Dat de retailer ook kansen ziet ten zuiden van de grens, hoeft niet te verbazen: \u201cOmdat Blokker 43&nbsp;jaar in Belgi\u00eb aanwezig is geweest en daardoor nog een hoge naamsbekendheid heeft, denken we dat Belgi\u00eb voor ons kansen biedt voor online verkoop.\u201d De stap naar Belgi\u00eb is logistiek bovendien een kleine moeite, omdat het distributiecentrum van Blokker in Geldermalsen ook pakketten buiten Nederland kan verzenden.<\/p>\n\n\n\n<p>Blokker is al sinds&nbsp;2020 weg uit Belgi\u00eb: <strong>Mirage Retail Group<\/strong> <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/blokker-quits-belgium-stores-converted-mega-world-discounts\/\" target=\"_blank\" rel=\"noopener\">verkocht de keten<\/a> toen aan ondernemer Dirk Bron van Dutch Retail Groep, die de winkels ombouwde tot de outletketen <strong>Mega World<\/strong>. Dat verhaal duurde amper enkele maanden: in december werd het bedrijf <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/mega-world-declared-bankrupt\/\" target=\"_blank\" rel=\"noopener\">alweer failliet verklaard<\/a>, na een schimmig parcours.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sinds deze week verkoopt Blokker z\u2019n huismerkproducten weer in Belgi\u00eb. Niet in fysieke winkels, evenmin met een eigen webshop, maar wel op het platform van Bol. Het merk heeft hier immers nog steeds een grote naambekendheid. <\/p>\n","protected":false},"author":3,"featured_media":29204,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[473,390],"topic":[198,197],"region":[],"class_list":["post-92536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","company-blokker","company-bol-com","topic-e-commerce","topic-expansie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blokker keert terug naar Belgi\u00eb, via Bol - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Sinds deze week verkoopt Blokker z\u2019n huismerken weer in Belgi\u00eb. 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