{"id":9270,"date":"2015-05-28T06:50:48","date_gmt":"2015-05-28T06:50:48","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/google-zal-snel-koopknop-krijgen\/"},"modified":"2015-05-28T06:50:48","modified_gmt":"2015-05-28T06:50:48","slug":"google-zal-snel-koopknop-krijgen","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/google-zal-snel-koopknop-krijgen\/","title":{"rendered":"Google zal snel koopknop krijgen"},"content":{"rendered":"<h2>Rechtstreeks in ad kopen<\/h2>\n<p>Met de koopknop zullen gebruikers<a href=\"http:\/\/blogs.wsj.com\/digits\/2015\/05\/27\/google-confirms-a-buy-button-is-imminent\/?mod=ST1\" target=\"_blank\" rel=\"noopener\"> onmiddellijk een product uit een advertentie kunnen kopen<\/a>, zonder daarvoor eerst naar een andere website te surfen. Daarmee stapt Google af van zij aloud model, waarbij het inkomsten genereerde door te linken naar andere websites.<\/p>\n<p>Google wil het met de koopknop eenvoudiger maken voor gebruikers om iets online te kopen. Het neemt die stap omwille van de grote concurrentie van onder andere Amazon. Veel consumenten beginnen immers vaak onmiddellijk hun zoektocht bij de online winkel. Iets kopen kan daar razendsnel, dankzij het one-click systeem.<\/p>\n<p>Ook Facebook en Twitter hebben al minstens proefprojecten gehad met koopknoppen op hun website. Daarbij gaat het ook om advertenties waarin de klant onmiddellijk iets kan bestellen, zonder de website te verlaten.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rechtstreeks in ad kopen Met de koopknop zullen gebruikers onmiddellijk een product uit een advertentie kunnen kopen, zonder daarvoor eerst naar een andere website te surfen. Daarmee stapt Google af van zij aloud model, waarbij het inkomsten genereerde door te linken naar andere websites. Google wil het met de koopknop eenvoudiger maken voor gebruikers om [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[33],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-9270","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google zal snel koopknop krijgen - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/google-zal-snel-koopknop-krijgen\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google zal snel koopknop krijgen - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Rechtstreeks in ad kopen Met de koopknop zullen gebruikers onmiddellijk een product uit een advertentie kunnen kopen, zonder daarvoor eerst naar een andere website te surfen. Daarmee stapt Google af van zij aloud model, waarbij het inkomsten genereerde door te linken naar andere websites. 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