{"id":92856,"date":"2024-02-14T11:37:57","date_gmt":"2024-02-14T10:37:57","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=92856"},"modified":"2024-02-15T11:01:53","modified_gmt":"2024-02-15T10:01:53","slug":"delhaize-krijgt-nieuwe-mobiele-app","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/delhaize-krijgt-nieuwe-mobiele-app\/","title":{"rendered":"Delhaize krijgt nieuwe mobiele app"},"content":{"rendered":"\n<p><strong>Ahold Delhaize<\/strong> gaat \u00e9\u00e9n app lanceren voor zo veel mogelijk van zijn supermarktketens. <strong>Delhaize<\/strong> krijgt zo een nieuwe app, dezelfde als die van zusterketens in onder andere Servi\u00eb en Griekenland. <strong>Albert Heijn<\/strong> behoudt nog w\u00e9l zijn eigen app.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nog dit jaar<\/h2>\n\n\n\n<p>Vijf supermarktformules van Ahold Delhaize krijgen in de loop van dit jaar eenzelfde nieuwe app. <strong>Albert<\/strong> in Tsjechi\u00eb bijt de spits af en neemt de app vandaag als eerste in gebruik. Daarna komen Delhaize, <strong>Maxi<\/strong> (in Servi\u00eb), <strong>Mega Image<\/strong> (Roemeni\u00eb) en <strong>Alfa Beta<\/strong> (Griekenland) aan de beurt.<\/p>\n\n\n\n<p>De eengemaakte app komt er natuurlijk om kosten te besparen, maar moet klanten ook een gestroomlijnde en verbeterde shopervaring opleveren. Ahold Delhaize zegt na uitgebreid gebruikersonderzoek naar de klantenreis de promoties, de productlijsten en het afrekenproces te hebben geoptimaliseerd.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sneller opschalen<\/h2>\n\n\n\n<p>In eerste instantie houdt Albert nog wel een aparte app voor de klantenkaart, maar die twee moeten later samensmelten. Aangezien de nieuwe app modulair is, kunnen de enseignes bovendien functionaliteiten met elkaar delen, zoals de optie om vrienden uit te nodigen, loyaliteitsprogramma\u2019s of snelle levering. <\/p>\n\n\n\n<p>Het \u201capp-convergentieproject\u201d is een cruciale stap in de digitale transformatie van Ahold Delhaize, aldus het bedrijf. Nieuwe functies en innovaties kunnen snel worden opgeschaald, waardoor de ontwerp- en ontwikkelingstijd en -kosten worden beperkt. Zo wil de groep uit Zaandam zelfs \u201ceen nieuwe standaard voor retailinnovatie\u201d zetten, die duidelijk mikt op meer samenwerking tussen de Europese formules.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ahold Delhaize gaat \u00e9\u00e9n app lanceren voor zo veel mogelijk van zijn supermarktketens. Delhaize krijgt zo een nieuwe app, dezelfde als die van zusterketens in onder andere Servi\u00eb en Griekenland. Albert Heijn behoudt nog w\u00e9l zijn eigen app.<\/p>\n","protected":false},"author":5,"featured_media":92857,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[124,196],"topic":[198],"region":[91],"class_list":["post-92856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-ahold-delhaize","company-delhaize","topic-e-commerce","region-europa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Delhaize krijgt nieuwe mobiele app - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ahold Delhaize lanceert \u00e9\u00e9n app voor vijf van zijn supermarktketens. 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