{"id":92950,"date":"2024-02-15T11:47:20","date_gmt":"2024-02-15T10:47:20","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=92950"},"modified":"2024-02-15T14:26:23","modified_gmt":"2024-02-15T13:26:23","slug":"nieuwe-topman-voor-loreal-benelux","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/nieuwe-topman-voor-loreal-benelux\/","title":{"rendered":"Nieuwe topman voor L&#8217;Or\u00e9al Benelux"},"content":{"rendered":"\n<p><strong>L&#8217;Or\u00e9al <\/strong>heeft Jean-Baptiste Dalle aangesteld als nieuwe &#8216;country manager&#8217; voor de Benelux. Hij volgt Christian Marcos op, die naar het internationale team van L&#8217;Or\u00e9al Groupe in Parijs gaat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Digitale innovatie<\/h2>\n\n\n\n<p>Dalle werkt al sinds&nbsp;1996 bij het verzorgingsbedrijf: eerst in de Verenigde Staten, later ook in Frankrijk, Spanje en Latijns-Amerika. In zijn laatste rol was hij hoofd <em>Emerging Markets<\/em> van CPD, de divisie consumentenproducten. Eerder was hij al vijf jaar algemeen directeur voor Nederland.<\/p>\n\n\n\n<p>In 2021 fuseerden L&#8217;Or\u00e9al Nederland en L&#8217;Or\u00e9al Belgilux tot L&#8217;Or\u00e9al Benelux, het grootste beautybedrijf in de Benelux met nu meer dan 900&nbsp;medewerkers en drie lokale vestigingen: kantoren in Hoofddorp en Brussel en een fabriek in Libramont. Het bedrijf is aanwezig in alle distributiekanalen, inclusief grootschalige distributie, parfumerie\u00ebn, apotheken, kapsalons en eigen verkooppunten en e-commerce.<\/p>\n\n\n\n<p>De multinational zet hier sterk in op in digitale innovatie: L&#8217;Or\u00e9al Benelux is een van de topinvesteerders in platforms zoals TikTok, om consumenten van de Generatie&nbsp;Z aan te spreken. Nederland is voor de groep een pilootmarkt voor YouTube.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&#8217;Or\u00e9al heeft Jean-Baptiste Dalle aangesteld als nieuwe country manager voor de Benelux. Hij volgt Christian Marcos op, die een nieuwe rol opneemt in het internationale team van L&#8217;Or\u00e9al Groupe in Parijs.  <\/p>\n","protected":false},"author":3,"featured_media":92951,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[],"people":[],"extra":[],"company":[114],"topic":[478],"region":[324],"class_list":["post-92950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-schoonheid-verzorging","company-loreal","topic-managementwissel","region-benelux"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nieuwe topman voor L&#039;Or\u00e9al Benelux - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"L&#039;Or\u00e9al heeft Jean-Baptiste Dalle aangesteld als nieuwe country manager voor de Benelux. 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