{"id":93510,"date":"2024-02-23T12:20:09","date_gmt":"2024-02-23T11:20:09","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=93510"},"modified":"2024-02-23T13:41:06","modified_gmt":"2024-02-23T12:41:06","slug":"lidl-verlaagt-prijzen-in-deals-campagne","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/lidl-verlaagt-prijzen-in-deals-campagne\/","title":{"rendered":"Lidl verlaagt prijzen in Deals-campagne"},"content":{"rendered":"\n<p><strong>Lidl<\/strong> lanceert in Nederland een nieuwe prijscampagne: Lidl Deals belooft \u201cdiepe prijsacties\u201d vanaf 26&nbsp;februari. Dat gebeurt zowaar met hulp van een oorwurm.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Inclusief oorwurm<\/h2>\n\n\n\n<p>Lidl heeft een nieuwe marketingstrategie in Nederland, met als slogan \u2018Nu n\u00f3g meer Lidl voor je geld\u2019. Tijdens de campagne verlagen sommige producten \u2013 volgens de supermarktketen stevig \u2013 in prijs. Ze zullen te herkennen zijn aan een gele prijssticker.<\/p>\n\n\n\n<p>Naast de prijscampagne volgt later dit voorjaar ook een bredere merkcampagne, die Lidl weer meer als prijsvechter op de kaart moet zetten. \u201cPrijs is een ontzettend belangrijke waarde voor Lidl. Zodoende starten we met een prijspromo-concept binnen de overall campagne\u201d, zegt marketinghoofd Laura Klaver.<\/p>\n\n\n\n<p>De campagne wordt landelijk uitgerold op onder andere tv, radio, online en op de winkelvloer. Opvallend: behalve visueel, heeft het reclamebureau ook nog een oorwurm toegevoegd. Samen met Tom Tukker is een Nederlandse versie van het nummer \u2018Thrift shop\u2019 van Macklemore gemaakt, die stelt dat het \u201cleuker is om het systeem te hacken\u201d in plaats van \u201cgeld uit te geven aan te dure merken\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lidl lanceert in Nederland een nieuwe prijscampagne: Lidl Deals belooft \u201cdiepe prijsacties\u201d vanaf 26 februari. Dat gebeurt zowaar met hulp van een oorwurm.<\/p>\n","protected":false},"author":5,"featured_media":93511,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[204],"topic":[488],"region":[113],"class_list":["post-93510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-lidl","topic-marketing","region-nederland"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lidl verlaagt prijzen in Deals-campagne - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Lidl lanceert in Nederland een nieuwe prijscampagne: Lidl Deals belooft \u201cdiepe prijsacties\u201d. 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