{"id":93850,"date":"2024-02-29T14:51:32","date_gmt":"2024-02-29T13:51:32","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=93850"},"modified":"2024-02-29T15:18:44","modified_gmt":"2024-02-29T14:18:44","slug":"jumbo-ziet-winst-verder-verdampen","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/jumbo-ziet-winst-verder-verdampen\/","title":{"rendered":"Jumbo ziet winst verder verdampen"},"content":{"rendered":"\n

Op een omzet van ruim elf miljard euro hield Jumbo<\/strong> vorig jaar slechts 22 miljoen euro winst over. Ook dit jaar wordt uitdagend, zegt de supermarktketen, die inzet op kostenbesparingen en \u201cduurzame groei\u201d in Belgi\u00eb.<\/p>\n\n\n\n

Zorgwekkende cijfers<\/h2>\n\n\n\n

De winstgevendheid van Jumbo staat fors onder druk: van 137 miljoen euro in 2020 zakte het resultaat na belastingen naar 114 miljoen in 2021, 80 miljoen in 2022 en zelfs slechts 22 miljoen euro in 2023. Die forse daling – met 75% – is een gevolg van sterk stijgende kosten, die de retailer door de harde prijsconcurrentie niet kan doorrekenen aan de consument. In Nederland staat immers al twee opeenvolgende jaren ook het marktaandeel onder druk.<\/p>\n\n\n\n

Als gevolg van de zorgwekkende cijfers betaalt eigenaarsfamilie van Eerd zichzelf deze keer geen dividend uit. Om er weer bovenop te komen, herbekijkt het bedrijf de strategische prioriteiten. Kostenbeheersing staat voorop: de sponsorbudgetten gingen al omlaag en winkeldiefstal wordt “creatief” aangepakt<\/a>. Inkoop via de Europese retailallianties<\/a> Epic Partners en Everest moeten de prijscompetitiviteit en de marges verbeteren. Retailmedia moeten extra inkomsten genereren.<\/p>\n\n\n\n

Opmerkelijk ook: hoewel restaurantketen La Place<\/strong> een goed jaar draaide, heeft Jumbo het strategisch belang ervan heroverwogen. \u201cDaarmee komt La Place meer op afstand te staan\u201d, zegt het jaarverslag. Een vage bewoording. De boekwaarde van de merknaam werd verlaagd.<\/p>\n\n\n\n

Belgische ambities bijgesteld<\/h2>\n\n\n\n

Wat zegt het jaarverslag over de Belgische ambities? Jumbo blijft geloven in de Belgische markt, maar kampt met een dilemma: om winstgevend te worden is kritische massa nodig, maar expansie vraagt forse investeringen en dat geld is er nu niet. Bovendien herhaalt Jumbo de bekende klacht dat concurrenten met bezwaarprocedures de opening van nieuwe Jumbo-winkels proberen te voorkomen of te vertragen.<\/p>\n\n\n\n

De verwachting om binnen vijf jaar naar honderd Belgische winkels te groeien, is vanwege de veranderende marktomstandigheden niet langer realistisch, beseft de keten: \u201cWel blijven we duurzame groei realiseren; we rekenen er nu op dat we eind 2025 zo\u2019n vijftig winkels hebben geopend. Dat doen we bij voorkeur in nauwe samenwerking met franchisenemers.\u201d Daarmee bevestigt het jaarverslag eigenlijk enkel officieel de bijgestelde ambities die Jumbo in september vorig jaar al kenbaar maakte<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Op een omzet van ruim elf miljard euro hield Jumbo vorig jaar slechts 22 miljoen euro winst over. Ook dit jaar wordt uitdagend, zegt de supermarktketen, die inzet op kostenbesparingen en \u201cduurzame groei\u201d in Belgi\u00eb.<\/p>\n","protected":false},"author":3,"featured_media":43160,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[44],"company":[217],"topic":[88],"region":[],"class_list":["post-93850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-hot","company-jumbo","topic-bedrijfsresultaten"],"acf":[],"yoast_head":"\nJumbo ziet winst verder verdampen - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Op een omzet van ruim 11 miljard euro hield Jumbo vorig jaar slechts 22 miljoen euro winst over en ook dit jaar wordt uitdagend.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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