{"id":93864,"date":"2024-02-29T15:11:26","date_gmt":"2024-02-29T14:11:26","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=93864"},"modified":"2024-02-29T15:48:11","modified_gmt":"2024-02-29T14:48:11","slug":"hoe-x2o-badkamers-en-hybrid-omnichannel-marketingtalent-ontwikkelen","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/hoe-x2o-badkamers-en-hybrid-omnichannel-marketingtalent-ontwikkelen\/","title":{"rendered":"Hoe X2O Badkamers en Hybrid omnichannel marketingtalent ontwikkelen"},"content":{"rendered":"\n

Digitaal marketingtalent vinden en houden is een cruciale uitdaging voor retailers. Innovatieve outsourcing-methodes bieden uitkomst, tonen X2O Badkamers<\/strong> en Hybrid<\/strong>. \u201cWe willen anders naar talent kijken\u201d.<\/p>\n\n\n\n

Specifieke competenties<\/h2>\n\n\n\n

Retailers proberen hun mediabudget zo meetbaar mogelijk in te zetten, waarbij ze zoeken naar een goede balans tussen merkondersteuning (lange termijn) en conversie (korte termijn). Met het vinden van die balans hebben ze vaak moeite: het gevolg is dat ze over- of onderinvesteren en daardoor kansen missen. Het is de kunst om de hele funnel<\/em> op de juiste manier te bespelen.<\/p>\n\n\n\n

Dat doet “performancemarketing”: een tak van digitale marketing die opbrengstgedreven<\/em> is, op zowel de korte als de lange termijn. Het is een vak apart, dat specifieke competenties vergt: je hebt niet alleen zicht nodig op de volledige verkooptrechter, maar ook de skills om de verschillende kanalen (betaalde advertenties, SEO, conversie-optimalisatie\u2026) optimaal te beheren.<\/p>\n\n\n\n

Alles begint bij mensen<\/h2>\n\n\n\n

Omdat performancemarketing staat voor zo het effici\u00ebnt mogelijk inzetten van je middelen in functie van resultaat, is het steeds populairder bij retailers. Goeie performancemarketeers zijn echter zeldzaam in een krappe arbeidsmarkt. X2O Badkamers heeft een team van tien marketeers, vertelt omnichannelmarketingmanager Tom Vanrobaeys: daaronder vijf performancemarketeers, in combinatie met een team via Hybrid, het digitale marketingagentschap dat zich toelegt op het werven, ontwikkelen en behouden van digitaal marketingtalent.<\/p>\n\n\n\n

Alles begint immers bij mensen, het bouwen van een team en een ecosysteem. De oplossing van Hybrid? \u201cTeam-As-A-Service\u201d, een innovatieve outsourcing-methode waarbij het interne team wordt aangevuld of ingevuld door Hybrid. Bij het agentschap staat alles in het teken van persoonlijke ontwikkeling en groei, up-to-date blijven met het snel veranderende marketinglandschap en continu je skills ontwikkelen, met continue training en coaching on the job<\/em> via de interne Hybrid Academy.<\/p>\n\n\n\n

Kennislabo<\/h2>\n\n\n\n

\u201cWe zijn eigenlijk geen louter executieagentschap meer\u201d, zegt Bart De Ceulaer, partner bij Hybrid, \u201cmaar wel een strategische partner, die je begeleidt in de juiste marketingstrategie en het uitbouwen van een team. In de kern zijn we een human capital<\/em>-bedrijf waarbij alles in het teken staat van talent ontwikkeling en retentie. We willen een pleidooi houden om anders naar talent te kijken door echte hybride partnerships aan te gaan. Hybrid is een veilige haven voor talentontwikkeling, een kennislabo waar we kennis vergaren over veertig verschillende klanten en verschillende sectoren. En die combo willen we inzetten om interne teams te laten floreren en bedrijfsdoelstellingen te halen.\u201d<\/p>\n\n\n\n

Ontdekken hoe X2O en Hybrid samen performancemarketing inzetten? Op het RetailDetail Omnichannel & E-Commerce Congress op 5 maart in Antwerpen, vertellen Tom Vanrobaeys en Bart De Ceulaer er meer over. Ook sprekers van Amazon, Ocado, Blabloom, Shopopop, Vaimo en Zalando tekenen die dag present. Tickets bestellen kan nog snel via de link hieronder.<\/p>\n\n\n\n

\n
Ik bestel tickets voor het Omnichannel & E-Commerce Congress<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Digitaal marketingtalent vinden en houden? Een cruciale uitdaging voor retailers. Innovatieve outsourcing-methodes bieden uitkomst, tonen X2O Badkamers en Hybrid. \u201cWe willen anders naar talent kijken\u201d. <\/p>\n","protected":false},"author":3,"featured_media":79281,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[832],"topic":[778],"region":[],"class_list":["post-93864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","company-x2o","topic-retaildetail-omnichannel-congress"],"acf":[],"yoast_head":"\nHoe X2O Badkamers en Hybrid omnichannel marketingtalent ontwikkelen - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Digitaal marketingtalent vinden en houden? 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