{"id":94049,"date":"2024-03-05T09:36:09","date_gmt":"2024-03-05T08:36:09","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=94049"},"modified":"2024-03-05T10:37:02","modified_gmt":"2024-03-05T09:37:02","slug":"mccain-verkoopt-nederlandse-dochter-celavita","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/mccain-verkoopt-nederlandse-dochter-celavita\/","title":{"rendered":"McCain verkoopt Nederlandse dochter CelaVita"},"content":{"rendered":"\n<p><strong>McCain<\/strong> heeft <strong>CelaVita<\/strong> verkocht aan een investeringsmaatschappij. De Nederlanders maken koelverse aardappelspecialiteiten, terwijl McCain meer op diepvriesproducten wil focussen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Volgende groeifase<\/h2>\n\n\n\n<p>Investeerder Nimbus heeft CelaVita overgenomen van frietreus McCain. Sinds 2012 had de eigenaar van ook Mora en Hebro de Nederlandse aardappelverwerker in portefeuille, maar nu wil de groep zich strategisch concentreren op diepgevroren aardappelproducten en snacks. <\/p>\n\n\n\n<p>De nieuwe eigenaar van CelaVita richt zich naar eigen zeggen op Europese bedrijven met een omzet tussen de 20&nbsp;en&nbsp;500&nbsp;miljoen euro, die \u201c<a href=\"https:\/\/fd.nl\/bedrijfsleven\/1509386\/mccain-stoot-aardappelmerk-celavita-af\" target=\"_blank\" rel=\"noopener\">klaar zijn voor de volgende groeifase<\/a>\u201d, meldt het Financieele Dagblad. De Gelderse producent heeft een omzet van 60&nbsp;miljoen euro en 200&nbsp;medewerkers. Nimbus wil de producten ook meer buiten de retail slijten. Eerder kocht Nimbus al een fabriek van Aviko, maar dat zou los van elkaar staan.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>McCain heeft CelaVita verkocht aan een investeringsmaatschappij. De Nederlanders maken koelverse aardappelspecialiteiten, terwijl McCain meer op diepvriesproducten wil focussen.<\/p>\n","protected":false},"author":5,"featured_media":26635,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[841],"topic":[281],"region":[113],"class_list":["post-94049","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-mccain","topic-overname","region-nederland"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>McCain verkoopt Nederlandse dochter CelaVita - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"McCain geeft CelaVita uit handen aan een investeringsmaatschappij. 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