{"id":9418,"date":"2015-06-09T11:12:48","date_gmt":"2015-06-09T11:12:48","guid":{"rendered":"https:\/\/www.retaildetail.be\/algemeen\/bedenker-playmobil-overleden\/"},"modified":"2015-06-09T11:12:48","modified_gmt":"2015-06-09T11:12:48","slug":"bedenker-playmobil-overleden","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/bedenker-playmobil-overleden\/","title":{"rendered":"Bedenker Playmobil overleden"},"content":{"rendered":"<h2>Van doodskisten tot 2,8 miljard &#8216;poppetjes&#8217;<\/h2>\n<p>Misschien doet de naam Horst Brandst\u00e4tter niet meteen een belletje rinkelen, maar zijn &#8216;uitvinding&#8217; des te meer: Playmobil, na Lego en Barbie ongetwijfeld het bekendste speelgoed ter wereld. Hij was het die het Duitse bedrijf van zijn twee ooms, dat onderdelen voor doodskisten maakte, in 1974 omvormde tot producent van de plastic speelgoedfiguurtjes.<\/p>\n<p>\u00a0<\/p>\n<p>Het werd een waanzinnig succes: alles samen zijn al 2,8 miljard Playmobilfiguurtjes verkocht. Geobra-Brandst\u00e4tter, dat ook nog plastic bloembakken produceert, was vorig jaar goed voor een omzet van 596 miljoen euro. Er werken 4.000 mensen. In Zirndorf, waar de hoofdzetel is gevestigd, is ook een Playmobil-themapark gebouwd, net als in Athene, Malta, Florida en Parijs.<\/p>\n<p>\u00a0<\/p>\n<p>Om de toekomst van de fabriek en de speelgoedfiguurtjes veilig te stellen, had Brandst\u00e4tter eerder al een stichting opgericht. Die wordt nu eigenaar van het bedrijf. <a href=\"http:\/\/www.nieuwsblad.be\/cnt\/dmf20150608_01719681\" target=\"_blank\" rel=\"noopener\">Horst Brandst\u00e4tter overleed vorige week<\/a> na een korte ziekte. Hij werd 81.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Van doodskisten tot 2,8 miljard &#8216;poppetjes&#8217; Misschien doet de naam Horst Brandst\u00e4tter niet meteen een belletje rinkelen, maar zijn &#8216;uitvinding&#8217; des te meer: Playmobil, na Lego en Barbie ongetwijfeld het bekendste speelgoed ter wereld. Hij was het die het Duitse bedrijf van zijn twee ooms, dat onderdelen voor doodskisten maakte, in 1974 omvormde tot producent [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-9418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bedenker Playmobil overleden - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/bedenker-playmobil-overleden\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bedenker Playmobil overleden - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Van doodskisten tot 2,8 miljard &#8216;poppetjes&#8217; Misschien doet de naam Horst Brandst\u00e4tter niet meteen een belletje rinkelen, maar zijn &#8216;uitvinding&#8217; des te meer: Playmobil, na Lego en Barbie ongetwijfeld het bekendste speelgoed ter wereld. 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