{"id":9449,"date":"2015-06-11T07:51:13","date_gmt":"2015-06-11T07:51:13","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/nieuwe-strategie-werpt-vruchten-af-voor-mulberry\/"},"modified":"2015-06-11T07:51:13","modified_gmt":"2015-06-11T07:51:13","slug":"nieuwe-strategie-werpt-vruchten-af-voor-mulberry","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/nieuwe-strategie-werpt-vruchten-af-voor-mulberry\/","title":{"rendered":"Nieuwe strategie werpt vruchten af voor Mulberry"},"content":{"rendered":"<h2>Nieuwe strategie ook voor andere collecties<\/h2>\n<p>In het vorige financi\u00eble jaar zag Mulberry zijn<a href=\"http:\/\/uk.reuters.com\/article\/2015\/06\/11\/uk-mulberry-results-idUKKBN0OR0GV20150611\" target=\"_blank\" rel=\"noopener\"> winst met maar liefst 74 procent terugvallen<\/a>. Dat was te wijten aan een poging om klanten uit een hoger segment te strikken, met duurdere prijzen als gevolg. Zo kon een handtas al snel meer dan 1.000 pond kosten.<\/p>\n<p>In een poging om klanten terug te winnen, zijn de prijzen nu naar beneden gehaald: voor de lente- en zomercollectie van 2015 kosten 66 procent van de handtassen minder dan 1.000 pond. In 2014 was dat maar 45 procent.<\/p>\n<p>Als gevolg is de omzet in het eerste kwartaal van het nieuwe boekjaar<span style=\"line-height: 22.3999996185303px\">, dat eindigde op 6 juni,<\/span> met 17 procent gestegen ten opzichte van een jaar eerder. Ook de vergelijkbare omzet steeg met 15 procent. CEO Thierry Andretta, die het bedrijf in april vervoegde, zegt tevreden te zijn en wil de nieuwe prijsstructuur nu ook doorvoeren bij de schoenen- en kledingcollecties.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nieuwe strategie ook voor andere collecties In het vorige financi\u00eble jaar zag Mulberry zijn winst met maar liefst 74 procent terugvallen. Dat was te wijten aan een poging om klanten uit een hoger segment te strikken, met duurdere prijzen als gevolg. Zo kon een handtas al snel meer dan 1.000 pond kosten. In een poging [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-9449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nieuwe strategie werpt vruchten af voor Mulberry - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/nieuwe-strategie-werpt-vruchten-af-voor-mulberry\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nieuwe strategie werpt vruchten af voor Mulberry - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Nieuwe strategie ook voor andere collecties In het vorige financi\u00eble jaar zag Mulberry zijn winst met maar liefst 74 procent terugvallen. Dat was te wijten aan een poging om klanten uit een hoger segment te strikken, met duurdere prijzen als gevolg. Zo kon een handtas al snel meer dan 1.000 pond kosten. 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