{"id":94497,"date":"2024-03-12T09:27:37","date_gmt":"2024-03-12T08:27:37","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=94497"},"modified":"2024-03-12T10:07:05","modified_gmt":"2024-03-12T09:07:05","slug":"derde-kassaloze-okay-direct-opent-in-gent","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/derde-kassaloze-okay-direct-opent-in-gent\/","title":{"rendered":"Colruyt opent derde Gentse kassaloze Okay Direct"},"content":{"rendered":"\n<p><strong>Colruyt Group<\/strong> breidt zijn 24\/7-winkelconcept <strong>Okay Direct<\/strong> uit: vijf maanden na de tweede Gentse winkel, opent nu een derde &#8211; dit keer in de Kortrijksepoortstraat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Positieve reacties <\/h2>\n\n\n\n<p>Colruyt Group wil sterker aanwezig zijn in de steden, en daar kan Okay Direct mee helpen. Morgen opent de groep een vierde kassaloze gemakswinkel in Gent. De opening komt twee jaar na de lancering van de allereerste Gentse vestiging in de Belfortstraat en vijf maanden na een tweede vestiging in de Keizer Leopoldstraat. Daartussen opende de retailer ook een kassaloze vestiging in Lennik, maar die <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/colruyt-stopt-test-met-autonome-containerwinkel\/\" target=\"_blank\" rel=\"noopener\">is inmiddels alweer gesloten<\/a>.<\/p>\n\n\n\n<p>\u201cWe openen een derde Okay Direct omdat we sterk geloven in het concept en de ondersteunende technologie. De resultaten van onze eerste twee Okay Direct-winkels liggen in lijn van de verwachtingen en de klanten reageren bovendien zeer positief op deze innovatieve winkelformule\u201d, zegt verantwoordelijke Gert Somers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vlak naast Okay<\/h2>\n\n\n\n<p>Opvallend: de winkel ligt vlak naast een recent geopende Okay Compact, om een publiek te bedienen dat ook buiten de klassieke openingsuren en op zondag wil shoppen. De nieuweling biedt op een oppervlakte van 50&nbsp;m\u00b2 250&nbsp;producten de klok rond aan, zowel A-merken als huismerken. De focus ligt er op basisproducten, <em>on-the-go<\/em> en snelle maaltijdoplossingen.<\/p>\n\n\n\n<p>\u201cEen grote meerwaarde voor de klanten is dat ze dag en nacht boodschappen kunnen doen\u201d, zegt Somers nog. Toch blijft hij de Gentse winkels testen noemen: \u201cWe blijven het concept uitgebreid testen vooraleer het op grotere schaal uit te rollen naar andere grootsteden.\u201d Klanten krijgen toegang tot Okay Direct-winkels door de QR-code van hun Xtra-app of \u2011kaart te scannen. Met die QR-code kunnen ze ook de deuren van de (koel)kasten openen en uiteindelijk afrekenen aan de kassa.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Colruyt Group breidt zijn 24\/7-winkelconcept Okay Direct uit: vijf maanden na de tweede winkel, opent nu een derde \u2013 ook weer in Gent.<\/p>\n","protected":false},"author":5,"featured_media":94498,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[44],"company":[141,338],"topic":[197,221],"region":[152],"class_list":["post-94497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-hot","company-colruyt-group","company-okay","topic-expansie","topic-winkelopeningen","region-gent"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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