{"id":94520,"date":"2024-03-12T12:42:40","date_gmt":"2024-03-12T11:42:40","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=94520"},"modified":"2024-03-12T16:31:40","modified_gmt":"2024-03-12T15:31:40","slug":"decathlon-in-nieuw-kleedje-met-eigen-swoosh","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/vrije-tijd\/decathlon-in-nieuw-kleedje-met-eigen-swoosh\/","title":{"rendered":"Waarom Decathlon al zijn winkels gaat renoveren"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-94523\" data-id=\"94523\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/DECATHLON-BRAND-ID-1024x576.png\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/DECATHLON-BRAND-ID-1024x576.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/DECATHLON-BRAND-ID-300x169.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/DECATHLON-BRAND-ID-768x432.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/DECATHLON-BRAND-ID-1536x864.png 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/DECATHLON-BRAND-ID-2048x1152.png 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/DECATHLON-BRAND-ID-1270x714.png 1270w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-94525\" data-id=\"94525\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/Decathlon-orbit-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/Decathlon-orbit-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/Decathlon-orbit-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/Decathlon-orbit-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/Decathlon-orbit-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/Decathlon-orbit.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-94521\" data-id=\"94521\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-gilet-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-gilet-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-gilet-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-gilet-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-gilet-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-gilet.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p><strong>Decathlon<\/strong> heeft vandaag een nieuwe merkidentiteit onthuld, inclusief een eigen logo. De \u2018orbit\u2019 moet even herkenbaar worden als de \u2018swoosh\u2019 van Nike. Alle winkels worden stap voor stap vernieuwd, want de identiteit gaat over veel meer dan een logo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Drie pijlers<\/h2>\n\n\n\n<p>\u201cWe beginnen een nieuw hoofdstuk\u201d, kondigde CEO Barbara Martin Coppola de nieuwe merkvisie van Decathlon aan in Parijs. Vandaag hebben mensen sport meer dan ooit nodig, stelt ze: mensen bewegen niet genoeg en obesitas neemt toe, terwijl beweging onze lichamen en de wereld rondom ons verbindt.<\/p>\n\n\n\n<p>Onder het motto \u201cMove people trough the wonders of sport\u201d heeft Decathlon een nieuwe strategie aangenomen, met klantenbeleving, duurzaamheid en modernisering als pijlers. Klantenbeleving moet verder gaan dan het product, terwijl de sportketen haar processen, producten en materialen duurzamer wil herontwerpen. De hele organisatie moet optimaliseren en digitaliseren om wendbaarder te zijn.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u201cReady to play?\u201d<\/h2>\n\n\n\n<p>Decathlon staat bekend om zijn grote blauwe dozen als winkels, maar die \u201copenen nu naar de wereld\u201d. Dat gebeurt ook met een nieuw symbool, dat verwijst naar beweging, circulariteit en connectie \u2013 een nieuwe slagzin: \u201cReady to play?\u201d<\/p>\n\n\n\n<p>Ook het <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/vrije-tijd\/waarom-decathlon-merken-schrapt-en-winkels-verkleint\/\" target=\"_blank\" rel=\"noopener\">merkenportfolio werd vereenvoudigd<\/a>, met negen categorie-specialisten (o.a. Quechua en Kipsta) en vier expertmerken: Kiprun, Simond, Solognac en Van Rysel. In de komende maanden worden meer dan 1.700&nbsp;winkels over de hele wereld bovendien gerenoveerd met een geheel nieuwe opstelling. <\/p>\n\n\n\n<p>Decathlon zet daarnaast in op nieuwe manieren om klanten ervaring te bieden, waaronder de 3D Shopping App op Apple Vision Pro in de Verenigde Staten. De retailer beweert de eerste ter wereld te zijn met een shopping-app voor de VR-bril. \u201cWe zijn geen retailers, maar vertellers\u201d, besluit klantendirecteur Celine Del Genes.<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Decathlon heeft vandaag een nieuwe merkidentiteit onthuld, inclusief een eigen logo. De \u2018orbit\u2019 moet even herkenbaar worden als de \u2018swoosh\u2019 van Nike. Alle winkels worden stap voor stap vernieuwd, want de identiteit gaat over veel meer dan een logo.<\/p>\n","protected":false},"author":5,"featured_media":94523,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[20],"tags":[],"people":[],"extra":[44],"company":[361],"topic":[488],"region":[89],"class_list":["post-94520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vrije-tijd","extra-hot","company-decathlon","topic-marketing","region-frankrijk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Waarom Decathlon al zijn winkels gaat renoveren - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Decathlon heeft een nieuwe merkidentiteit onthuld, inclusief een eigen logo. 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