{"id":94573,"date":"2024-03-13T12:17:04","date_gmt":"2024-03-13T11:17:04","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=94573"},"modified":"2024-03-14T17:08:45","modified_gmt":"2024-03-14T16:08:45","slug":"in-beeld-dit-is-het-nieuwe-winkelconcept-van-decathlon","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/vrije-tijd\/in-beeld-dit-is-het-nieuwe-winkelconcept-van-decathlon\/","title":{"rendered":"[In Beeld] Dit is het nieuwe winkelconcept van Decathlon"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"679\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-94580\" data-id=\"94580\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-rive-gauche-01-1024x679.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-rive-gauche-01-1024x679.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-rive-gauche-01-300x199.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-rive-gauche-01-768x509.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-rive-gauche-01-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-rive-gauche-01.jpg 1368w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"678\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-94582\" data-id=\"94582\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-rive-gauche-02-1024x678.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-rive-gauche-02-1024x678.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-rive-gauche-02-300x199.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-rive-gauche-02-768x508.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-rive-gauche-02-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-rive-gauche-02.jpg 1367w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-94576\" data-id=\"94576\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/deca2-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/deca2-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/deca2-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/deca2-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/deca2-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/deca2.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-94578\" data-id=\"94578\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/deca3-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/deca3-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/deca3-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/deca3-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/deca3-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/deca3.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"654\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-94584\" data-id=\"94584\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-rive-gauche-03-1024x654.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-rive-gauche-03-1024x654.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-rive-gauche-03-300x191.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-rive-gauche-03-768x490.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-rive-gauche-03-345x220.jpg 345w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-rive-gauche-03.jpg 1418w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"677\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-94586\" data-id=\"94586\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-rive-gauche-04-1024x677.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-rive-gauche-04-1024x677.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-rive-gauche-04-300x198.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-rive-gauche-04-768x508.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-rive-gauche-04-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-rive-gauche-04.jpg 1365w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"679\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-94588\" data-id=\"94588\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-rive-gauche-05-1024x679.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-rive-gauche-05-1024x679.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-rive-gauche-05-300x199.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-rive-gauche-05-768x509.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-rive-gauche-05-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-rive-gauche-05.jpg 1362w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-94574\" data-id=\"94574\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/deca1-768x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/deca1-768x1024.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/deca1-225x300.jpg 225w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/deca1-1152x1536.jpg 1152w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/deca1.jpg 1512w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"726\" height=\"908\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-94590\" data-id=\"94590\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-rive-gauche-06.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-rive-gauche-06.jpg 726w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-rive-gauche-06-240x300.jpg 240w\" sizes=\"(max-width: 726px) 100vw, 726px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p><strong>Decathlon<\/strong> gaat de komende jaren al zijn winkels herinrichten. In Belgi\u00eb is de primeur binnenkort voor Evere. Hoe ziet de nieuwe winkelinrichting eruit? RetailDetail bezocht het eerste verbouwde filiaal, in Parijs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u201cImmersieve\u201d ervaring<\/h2>\n\n\n\n<p>Afgelopen dinsdag kondigde Decathlon <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/vrije-tijd\/decathlon-in-nieuw-kleedje-met-eigen-swoosh\/\" target=\"_blank\" rel=\"noopener\">een grote rebrandingoperatie aan<\/a>, die onder andere ook een impact zal hebben op het fysieke winkelnetwerk van de retailer. De meer dan 1700&nbsp;winkels wereldwijd worden de komende jaren omgebouwd naar een nieuw concept, dat veel verder gaat dan enkel een aanpassing van het merkbeeld en de wat fellere blauwe kleur in de huisstijl. Decathlon wil shoppers naar eigen zeggen een \u201cimmersieve\u201d ervaring bezorgen in zijn winkels.<\/p>\n\n\n\n<p>Om de krachtlijnen van de verbouwing te ontdekken, bezocht RetailDetail het 3500&nbsp;m\u00b2 grote filiaal Decathlon Rive Gauche in het 13<sup>de<\/sup> arrondissement van Parijs, de allereerste winkel met de nieuwe inrichting. Straks komt dat nieuwe concept ook naar Belgi\u00eb: de primeur is voor het filiaal in Evere. Tegen eind&nbsp;2025 moet de ombouwoperatie hier volledig zijn afgerond.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Fietsen en diensten<\/h2>\n\n\n\n<p>Prominent bij de inkom word je als bezoeker eerst geconfronteerd met het fietsherstelatelier. Er is een mecanicien aan het werk, kleine herstellingen (de banden oppompen bijvoorbeeld) kunnen klanten ook zelf uitvoeren. Dat fietsen de belangrijkste afdeling zijn voor deze winkel, is geen toeval: Parijs levert grote inspanningen om een echte fietsstad te worden.<\/p>\n\n\n\n<p>Dat atelier bij de inkom zet meteen de toon: Decathlon geeft ook elders meer ruimte aan diensten, met naast herstellen ook tweedehands, verhuur, een balie voor het afhalen van bestellingen, lockers die 24\/7 toegankelijk blijven\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Intu\u00eftief navigeren<\/h2>\n\n\n\n<p>De retailer opteert voor een circulaire winkelroute, waarbij bezoekers in elk gangpad in elke afdeling links en rechts artikelen uit dezelfde sport zien. Je wordt bij wijze van spreken ondergedompeld in elke sport. Dat moet het shoppers makkelijker maken om intu\u00eftief te navigeren in het ruime assortiment, effici\u00ebnter te zoeken en makkelijker producten te vergelijken.<\/p>\n\n\n\n<p>Zogenaamde \u201cshowcases\u201d tonen hoe de producten gebruikt en gecombineerd kunnen worden. Deze displays fungeren ook als herkennings- en rustpunten in de winkel. Een interessante innovatie zijn de \u201cdiscovery stations\u201d: zuilen waarop je producten kan leggen, waarna je op het beeldscherm erboven alle specificaties te zien krijgt. Leg je een tweede product op de zuil ernaast, dan kan je vergelijken.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kleinere winkels<\/h2>\n\n\n\n<p>Deze Parijse winkel is een typische \u201cbig box\u201d zoals Decathlon er heel veel heeft. De retailer test elders ook andere concepten: \u201cWe moeten onze retailstrategie aanpassen aan de consument\u201d, zegt retaildirecteur Steve Dykes. \u201cWe missen sommige klanten, die meer gemak of een digitale ervaring verwachten. Daarom testen we bijvoorbeeld kleinere stadsconcepten en \u2018connected stores\u2019, want de klantreis begint vaak al thuis.\u201d<\/p>\n\n\n\n<p>In Azi\u00eb is Decathlon succesvol met kleinere franchisewinkels. De retailer denkt ook aan <em>flagshipstores<\/em> voor zijn topmerken, zoals het racefietsmerk Van Rysel bijvoorbeeld. Naast de fysieke winkels ondergaat trouwens ook de webshop een ingrijpende transformatie. De nieuwe digitale winkelbeleving is al live in het Verenigd Koninkrijk en zal gefaseerd worden uitgerold naar andere landen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Decathlon gaat de komende jaren al zijn winkels herinrichten. In Belgi\u00eb is de primeur binnenkort voor Evere. Hoe ziet de nieuwe winkelinrichting eruit? RetailDetail bezocht het eerste verbouwde filiaal, in Parijs. <\/p>\n","protected":false},"author":3,"featured_media":94588,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[20],"tags":[],"people":[],"extra":[],"company":[361],"topic":[721,264],"region":[],"class_list":["post-94573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vrije-tijd","company-decathlon","topic-in-beeld","topic-winkelconcept"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[In Beeld] Dit is het nieuwe winkelconcept van Decathlon - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Decathlon gaat de komende jaren al z\u2019n winkels herinrichten. 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