{"id":94956,"date":"2024-03-20T15:44:46","date_gmt":"2024-03-20T14:44:46","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=94956"},"modified":"2024-03-21T12:06:46","modified_gmt":"2024-03-21T11:06:46","slug":"gucci-uit-de-gratie-van-aziatische-luxeshoppers","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/gucci-uit-de-gratie-van-aziatische-luxeshoppers\/","title":{"rendered":"Gucci uit de gratie van Aziatische luxeshoppers"},"content":{"rendered":"\n

Kering<\/strong> moet een omzetdaling van liefst 10% in het eerste kwartaal toegeven, nu vlaggenschip Gucci<\/strong> de interesse van vooral Chinese luxeconsumenten verloor door een focus op jongeren en trendgevoelige producten.<\/p>\n\n\n\n

Terug naar klassiek<\/h2>\n\n\n\n

Jarenlang deden luxemerken alle moeite van de wereld om te verjongen en een nieuwe generatie consumenten aan te spreken. Of het nu via games, TikTok of virtuele realiteit was: zeker de welvarende, Aziatische jongeren waren de nieuwe doelgroep bij uitstek. Nu het financieel moeilijker gaat, zijn die jongeren echter de eersten die moeten besparen en dus wegvallen.<\/p>\n\n\n\n

Noodgedwongen moeten de merken aansluiting zien te vinden bij hun oudere, klassiekere consumentenbasis. Dat blijkt voor Gucci niet mee te vallen: in het afgelopen eerste kwartaal is de omzet er op vergelijkbare basis met 20% gedaald. De hele Kering-groep zag de vergelijkbare omzet met 10% terugvallen.<\/p>\n\n\n\n

In het Verre Oosten kampte Kering met een wisselvallige Chinese yuan en met een assortiment dat niet aansloeg. Gucci heeft sinds kort een nieuwe creatief directeur<\/a>, Sabato de Sarno, maar zijn eerste producten liggen pas sinds half februari in de winkels. Die collectie werd wel zeer positief ontvangen en zal in de komende maanden geleidelijk meer beschikbaar worden gemaakt. Zijn eerder ingetogen en minimalistische stijl past wellicht beter bij de tijdsgeest.<\/p>\n","protected":false},"excerpt":{"rendered":"

Kering moet een omzetdaling van liefst 10% in het eerste kwartaal toegeven, nu vlaggenschip Gucci de interesse van vooral Chinese luxeconsumenten verloor door een focus op jongeren en trendgevoelige producten.<\/p>\n","protected":false},"author":5,"featured_media":32879,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[705],"topic":[88],"region":[89],"class_list":["post-94956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-kering","topic-bedrijfsresultaten","region-frankrijk"],"acf":[],"yoast_head":"\nGucci uit de gratie van Aziatische luxeshoppers - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Kering moet een omzetdaling van liefst 10% toegeven, nu vlaggenschip Gucci de 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