{"id":95475,"date":"2024-03-28T15:31:14","date_gmt":"2024-03-28T14:31:14","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=95475"},"modified":"2024-03-28T17:43:31","modified_gmt":"2024-03-28T16:43:31","slug":"in-beeld-monoprix-trekt-de-kaart-van-het-funshoppen-in-waterloo","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/in-beeld-monoprix-trekt-de-kaart-van-het-funshoppen-in-waterloo\/","title":{"rendered":"[In Beeld] Monoprix trekt de kaart van het funshoppen in Waterloo"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-95476\" data-id=\"95476\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix1-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix1-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix1-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix1-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix1-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix1.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-95478\" data-id=\"95478\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix2-1024x768.jpg\" 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width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-95484\" data-id=\"95484\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix5-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix5-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix5-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix5-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix5-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix5.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-95486\" data-id=\"95486\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix6-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix6-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix6-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix6-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix6-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix6.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-95488\" data-id=\"95488\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix7-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix7-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix7-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix7-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix7-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix7.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-95490\" data-id=\"95490\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix8-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix8-1024x768.jpg 1024w, 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https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix9-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix9-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix9.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-95494\" data-id=\"95494\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix10-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix10-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix10-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix10-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix10-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix10.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-95502\" data-id=\"95502\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix14-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix14-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix14-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix14-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix14-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix14.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-95504\" data-id=\"95504\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix15-768x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix15-768x1024.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix15-225x300.jpg 225w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix15-1152x1536.jpg 1152w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix15.jpg 1512w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-95506\" data-id=\"95506\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix16-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix16-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix16-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix16-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix16-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix16.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-95500\" data-id=\"95500\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix13-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix13-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix13-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix13-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix13-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix13.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Arnaud Schockaert<\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>Differentiatie is het sleutelwoord in de eerste Belgische vestiging die <strong>Monoprix<\/strong> donderdagochtend opende in Waterloo. De lokale franchisepartner ziet potentieel voor zeker tien locaties de komende jaren.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Verrassende combinatie<\/h2>\n\n\n\n<p>Wanneer je bij Monoprix in Waterloo binnenstapt, tref je rechts het aanbod verse en gemaksvoeding \u2013 met onder andere een mooie kaas- en charcuterietoonbank \u2013 en links de damesmode en lingerie. Een wat verrassende combinatie, maar wel typisch voor de Franse retailer: \u201cAlles onder \u00e9\u00e9n dak is de kern van het concept bij Monoprix: de formule focust op voeding, mode, verzorging en decoratie. Voor Belgi\u00eb is dat inderdaad uitzonderlijk. We concurreren dus eigenlijk zowel met Zara en met Maisons du Monde als met Delhaize\u201d, zegt Arnaud Schockaert van de Belgische franchisepartner Transversale, die tot nu toe vooral als mode-agentuur actief was maar <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/monoprix-rekent-op-onderscheidend-foodaanbod-in-eerste-belgische-winkel\/\" target=\"_blank\" rel=\"noopener\">zich wil diversifi\u00ebren<\/a>.<\/p>\n\n\n\n<p>Schockaert beseft dat de markt heel concurrentieel is, maar benadrukt dat dit concept vernieuwend is voor Belgi\u00eb: \u201cWe hebben uiteraard de nodige marktstudies laten uitvoeren, die uitwijzen dat dit zou moeten werken. We zien expansiemogelijkheden voor <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/wie-is-monoprix-de-franse-keten-die-naar-belgie-komt\/\" target=\"_blank\" rel=\"noopener\">zowel Monoprix als Monop\u2019<\/a>, op een tiental locaties de komende vijf \u00e0 tien jaar.\u201d Die komen er eerst in het Franstalige landsgedeelte en Brussel, maar Vlaanderen sluit hij niet uit: \u201cDan zullen we wel de eentalig Franse etiketten moeten aanpassen, maar dat doen franchisenemers in andere landen ook.\u201d Waterloo is al de 138e winkel voor Monoprix buiten Frankrijk<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">10% lokaal aanbod<\/h2>\n\n\n\n<p>Monoprix Waterloo heeft zich gevestigd in een pand van 1336&nbsp;m\u00b2 in Centre&nbsp;115, een winkelpark in het centrum van de gemeente waar ook H&amp;M, Zara, Zara Kids, Damart en Women\u2019secret aanwezig zijn. Het pand bevindt zich deels aan de straatkant, de hoge ramen laten volop het daglicht binnen. Op het gelijkvloers vinden klanten voeding, damesmode en verzorging. Op de eerste verdieping zijn er de afdeling kindermode \u2013 \u00e9\u00e9n van de sterktes van de retailer \u2013 decoratie en tafelsierkunst. Hier bevindt zich ook een rusthoek met tafels. Later dit jaar gaat het terras open.<\/p>\n\n\n\n<p>Deze winkel heeft zowat 10.000\u00a0referenties in de rekken: 60%\u00a0food, 40%\u00a0non-food. Het assortiment is bijna volledig identiek aan het Franse aanbod, 10% is lokaal. Bloemen bijvoorbeeld komen van bloemist Helianthus uit Ukkel. Er liggen ook enkele Belgische wijnen in de voor de rest hoofdzakelijk Franse wijnkelder. Dat aanbod wil Monoprix graag nog uitbreiden: wijn is een speerpunt voor de keten.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Drie huismerken<\/h2>\n\n\n\n<p>In voeding vormen de drie huismerken Monoprix, Monoprix Gourmet en Monoprix Bio in hun onderscheidende verpakkingen het niet zo geheime krachtige wapen van de retailer, die immers op differentiatie mikt. 50% van het voedingsaanbod in deze Belgische winkel zit onder die huismerken \u2013 dat is meer dan de 30&nbsp;\u00e0&nbsp;40% die de Franse winkels hebben.<\/p>\n\n\n\n<p>In textiel is alles van Monoprix. De afdeling schoonheid en parafarmacie heeft dan weer haast uitsluitend A-merken in het aanbod. Typisch zijn de samenwerkingen die de retailer aangaat met externe experts, met bekende designers en modeontwerpers bijvoorbeeld. Het stokbrood werd ontwikkeld met Fr\u00e9d\u00e9ric Lalos, die verkozen werd tot \u201c<em>meilleur ouvrier<\/em> (beste artisanale bakker) <em>de France<\/em>\u201d.<\/p>\n\n\n\n<p>Een prijsspeler is Monoprix niet: alles draait om de goede prijs-kwaliteitverhouding en om winkelplezier. \u201c<em>Les courses plaisir<\/em>\u201d, zoals de Fransen het noemen. Funshoppen dus, in tegenstelling tot de wekelijkse corvee van de boodschappen. Afgaande op de enorme belangstelling tijdens de eerste openingsdag hebben de inwoners van Waterloo daar wel oren naar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Differentiatie is het sleutelwoord in de eerste Belgische vestiging die Monoprix donderdagochtend opende in Waterloo. De lokale franchisepartner ziet potentieel voor zeker tien locaties de komende jaren. <\/p>\n","protected":false},"author":3,"featured_media":95476,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[1063],"topic":[721,264,221],"region":[90],"class_list":["post-95475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","company-monoprix","topic-in-beeld","topic-winkelconcept","topic-winkelopeningen","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[In Beeld] Monoprix trekt de kaart van het funshoppen in Waterloo - RetailDetail BE<\/title>\n<meta name=\"description\" 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