{"id":9570,"date":"2015-06-22T16:00:56","date_gmt":"2015-06-22T16:00:56","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/bakkers-promoten-gezond-brood\/"},"modified":"2015-06-22T16:00:56","modified_gmt":"2015-06-22T16:00:56","slug":"bakkers-promoten-gezond-brood","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/bakkers-promoten-gezond-brood\/","title":{"rendered":"Bakkers promoten gezond brood"},"content":{"rendered":"

Broodverbruik staat onder druk<\/h2>\n

Het broodverbruik staat onder druk: marktonderzoeksbureau GfK becijferde dat de Belg in 2012 gemiddeld nog 39 broden, 6 stokbroden, 94 broodjes (pistolets, sandwiches, \u2026), 28 koffiekoeken, 8 gebakjes en 4 taarten voor thuisverbruik kocht. Globaal was dat 11% minder dan vier jaar eerder. Bovendien daalde het aantal gezinnen dat naar de bakker gaat en bij wie wel ging, daalde de aankoopfrequentie.<\/p>\n

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Een deel van de terugval wordt toegeschreven aan het imago van het brood: \u201cDoor de grote hoeveelheid niet-wetenschappelijke informatie over brood, gluten en gezondheid weten veel Belgen niet meer wat ze moeten denken over brood of de plaats ervan in hun dagelijks voedingspatroon. Sommigen veranderen zelfs hun voedingsgewoonten. Uit een enqu\u00eate van Market Probe in april 2015 bij 826 personen tussen 25 en 55 jaar blijkt bijvoorbeeld dat de angst om te verdikken de belangrijkste reden is om minder brood te eten\u201d, zeggen de bakkersfederaties achter de site.<\/p>\n

\u00a0<\/p>\n

Vrienden belangrijkste bron van informatie<\/h2>\n

De meeste Belgen halen hun informatie over brood bij familie en vrienden. De meest betrouwbare bron zijn ze echter niet, want inzake kwaliteit van de informatie komen familie en vrienden op de derde plaats (25%), na de dokter (38%) en de di\u00ebtist of voedingsdeskundige (35%), aldus de bakkerijsector.<\/p>\n

\u00a0<\/p>\n

Om daar tegenin te gaan, bundelt de vzw Brood en Gezondheid de gegevens over brood op de website www.broodengezondheid.be<\/a>. De organisatie noemt ze “een betrouwbare en erkende referentie over het verband tussen brood en gezondheid”.<\/p>\n

\u00a0<\/p>\n

De vzw Brood en Gezondheid werd opgezet door de Federatie van Grote Bakkerijen van Belgi\u00eb (FGBB), de Vereniging van Belgische fabrikanten en importeurs van grondstoffen voor bakkerij, patisserie, chocolatiers en ijsbereiders (UNIFA) en de Koninklijke Vereniging der Belgische Maalders (KVBM). Een aantal experts en academici ondersteunen het initiatief.<\/p>\n","protected":false},"excerpt":{"rendered":"

Broodverbruik staat onder druk Het broodverbruik staat onder druk: marktonderzoeksbureau GfK becijferde dat de Belg in 2012 gemiddeld nog 39 broden, 6 stokbroden, 94 broodjes (pistolets, sandwiches, \u2026), 28 koffiekoeken, 8 gebakjes en 4 taarten voor thuisverbruik kocht. Globaal was dat 11% minder dan vier jaar eerder. Bovendien daalde het aantal gezinnen dat naar de […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-9570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nBakkers promoten gezond brood - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/bakkers-promoten-gezond-brood\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bakkers promoten gezond brood - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Broodverbruik staat onder druk Het broodverbruik staat onder druk: marktonderzoeksbureau GfK becijferde dat de Belg in 2012 gemiddeld nog 39 broden, 6 stokbroden, 94 broodjes (pistolets, sandwiches, \u2026), 28 koffiekoeken, 8 gebakjes en 4 taarten voor thuisverbruik kocht. 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