{"id":96442,"date":"2024-04-05T15:43:54","date_gmt":"2024-04-05T13:43:54","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=96442"},"modified":"2024-04-16T14:24:06","modified_gmt":"2024-04-16T12:24:06","slug":"interview-hoe-the-good-roll-toiletpapier-eco-sexy-maakt","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/interview-hoe-the-good-roll-toiletpapier-eco-sexy-maakt\/","title":{"rendered":"[Interview] Hoe The Good Roll toiletpapier &#8216;eco-sexy&#8217; maakt"},"content":{"rendered":"\n<p><strong>The Good Roll<\/strong> geeft een innovatieve twist aan een erg alledaags product. Met wc-papier dat 100% uit bamboe gemaakt is en sociale impact maakt de Nederlandse start-up toiletpapier &#8216;eco-sexy&#8217;, nu ook bij Albert Heijn.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Houden van toiletpapier<\/h2>\n\n\n\n<p>In alle marketingboeken en -cursussen wordt het beschreven als h\u00e9t schoolvoorbeeld van een product met laag engagement en lage interesse, dus schier hopeloos om een \u2018love brand\u2019 rond te bouwen. Toch levert The Good Roll op het moment van ons interview zijn eerste lading ecologisch toiletpapier aan Albert Heijn. De wc-rollen zijn voortaan bij de supermarktketen te vinden in Belgi\u00eb en Nederland: een nieuwe en grote volgende stap voor de ambitieuze start-up.<\/p>\n\n\n\n<p>Op <a href=\"https:\/\/www.retaildetail.be\/nl\/retail-events\/retaildetail-congress-2\/\" target=\"_blank\" rel=\"noopener\">het RetailDetail Congress op 25 april vertelt oprichter Melle Schellekens hoe The Good Roll de toiletpapierindustrie wil transformeren<\/a>, een sector die \u00e9\u00e9n van de meeste vervuilende ter wereld blijkt \u2013 meer nog dan de luchtvaart. \u201cDagelijks worden meer dan 270.000&nbsp;bomen gekapt, vooral in <em>derdewereldlanden<\/em>. Voor elke gekapte boom een nieuwe planten is ook onzin, want alle opgeslagen CO2 gaat bij het kappen weer de ozon in en het duurt jaren om zo\u2019n boom te laten groeien.\u201d<\/p>\n\n\n\n<p>Met een achtergrond in duurzaamheidsconsultancy binnen de horeca-industrie richtte Schellekens The Good Roll op om een duurzaam alternatief te bieden dat geen bomenkap vereist en tegelijk de sanitaire voorzieningen in ontwikkelingslanden verbetert. \u201cJe kan werkelijk levens redden met een schoon toilet. Wereldwijd heeft maar op \u00e9\u00e9n op drie toegang tot een wc, wij hebben er hier gemiddeld twee. Ons doel is om 100.000&nbsp;toiletten te bouwen in Ghana, niet via stichtingen maar in rechtstreekse samenwerking met de lokale bevolking. Sinds we dat in scholen doen, stijgen de aanwezigheidscijfers er trouwens.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Het nieuwe ondernemen<\/h2>\n\n\n\n<p>Toch wil Schellekens allesbehalve prekerig zijn. \u201cJe kan dat \u2018social profit\u2019 noemen, ik noem het gewoon \u2018common sense\u2019. Wij vinden dat dit d\u00e9 nieuwe vorm van ondernemen moet en kan zijn. Ik spreek ook geregeld bedrijfsleiders toe, en ongeacht of bedrijven nou klein of groot zijn: iedereen kan heel makkelijk dingen anders doen. Het nieuwe ondernemen is ondernemen waar we allemaal een beetje beter van worden.\u201d<\/p>\n\n\n\n<p>The Good Roll heeft innovatie niet alleen toegepast op het product zelf, maar ook op de manier waarop het wordt gedistribueerd. Vandaag is 60% van de verkoop direct aan consumenten, 40% aan bedrijven. Het bedrijf heeft een eigen abonnementsmodel, waardoor klanten toiletpapier direct thuisbezorgd krijgen. \u201cCondooms, toiletpapier en tampons zijn de top drie producten waar consumenten zich een beetje voor schamen in de supermarkt. Bovendien is dat sleuren met pakken behalve onhandig ook niet de meest duurzame oplossing.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">De Tony\u2019s Chocolonely van de WC<\/h2>\n\n\n\n<p>Vooral slaagt The Good Roll er in toiletpapier sexy te maken. Het jonge merk won al meerdere marketing- en designawards, onder andere omwille van de aantrekkelijke wikkels rond het papier (bijvoorbeeld in samenwerking met Ghanese kunstenaars) en soms gewaagde campagnes. \u201cWe zoeken graag het randje op. In Nederland noemen ze ons weleens de <strong>Tony\u2019s Chocolonely<\/strong> van het toiletpapier. Het is mijn persoonlijke missie is om te laten zien dat alledaagse producten wel degelijk een positieve impact kunnen hebben op jouw en anderen hun leven.\u201d<\/p>\n\n\n\n<p>De ambitie? Wereldberoemd worden in Nederland en Belgi\u00eb, lacht de ondernemer. \u201cHet is onze ambitie om de duurzame expert van het kleinste kamertje te worden. In de komende maanden lanceren we duurzamere varianten op een aantal producten die mensen gebruiken op het toilet, van de toiletborstel tot de zeep. Maar breder willen we vooral een hele beweging op gang trekken.\u201d<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Op het <strong>RetailDetail Congress 2024<\/strong> mag je je behalve aan eco-sexy wc-papier ook verwachten aan <em>keynotes<\/em> van Average Rob, <strong>Jysk<\/strong>, Gino Van Ossel, <strong>Thrive Beer<\/strong>, Jorg Snoeck en nog veel meer!<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background\" href=\"https:\/\/www.retaildetail.be\/nl\/retail-events\/retaildetail-congress-2\/\">Klik hier voor informatie en tickets voor het <strong>RetailDetail Congress<\/strong><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Good Roll geeft een innovatieve twist aan een erg alledaags product. Met 100% bamboe wc-papier en sociale impact maakt de Nederlandse start-up toiletpapier &#8216;eco-sexy&#8217;, nu ook bij Albert Heijn.<\/p>\n","protected":false},"author":5,"featured_media":96443,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[],"people":[1443],"extra":[44],"company":[1444],"topic":[273,643,195],"region":[113],"class_list":["post-96442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-schoonheid-verzorging","people-melle-schellekens","extra-hot","company-the-good-roll","topic-duurzaamheid","topic-interview","topic-retaildetail-congress","region-nederland"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[Interview] Hoe The Good Roll toiletpapier &#039;eco-sexy&#039; 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