{"id":96486,"date":"2024-04-08T10:27:04","date_gmt":"2024-04-08T08:27:04","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=96486"},"modified":"2024-04-08T11:08:20","modified_gmt":"2024-04-08T09:08:20","slug":"in-beeld-aveve-toont-geactualiseerd-winkelconcept-in-deinze","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/doe-het-zelf-tuin\/in-beeld-aveve-toont-geactualiseerd-winkelconcept-in-deinze\/","title":{"rendered":"[In Beeld] Aveve toont geactualiseerd winkelconcept in Deinze"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-96487\" data-id=\"96487\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/20240318_100501-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/20240318_100501-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/20240318_100501-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/20240318_100501-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/20240318_100501-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/20240318_100501-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-96495\" data-id=\"96495\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve01-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve01-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve01-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve01-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve01-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve01.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Sofie Borgions en J\u00e9r\u00e9my Vanneste<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-96489\" data-id=\"96489\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/20240318_100735-768x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/20240318_100735-768x1024.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/20240318_100735-225x300.jpg 225w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/20240318_100735-1152x1536.jpg 1152w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/20240318_100735-1536x2048.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/20240318_100735-scaled.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-96491\" data-id=\"96491\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/20240318_100836-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/20240318_100836-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/20240318_100836-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/20240318_100836-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/20240318_100836-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/20240318_100836-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-96493\" data-id=\"96493\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/20240318_100920-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/20240318_100920-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/20240318_100920-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/20240318_100920-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/20240318_100920-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/20240318_100920-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-96499\" data-id=\"96499\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve03-768x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve03-768x1024.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve03-225x300.jpg 225w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve03-1152x1536.jpg 1152w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve03.jpg 1512w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-96501\" data-id=\"96501\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve04-768x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve04-768x1024.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve04-225x300.jpg 225w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve04-1152x1536.jpg 1152w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve04.jpg 1512w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-96503\" data-id=\"96503\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve05-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve05-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve05-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve05-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve05-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve05.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-96505\" data-id=\"96505\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve06-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve06-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve06-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve06-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve06-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve06.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-96507\" data-id=\"96507\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve07-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve07-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve07-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve07-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve07-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve07.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-96497\" data-id=\"96497\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve02-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve02-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve02-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve02-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve02-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve02.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p><strong>Aveve<\/strong> stuurt zijn winkelconcept bij, met de focus op klantbeleving en winkelgemak. Met onmiskenbaar resultaat: na de verbouwing verdubbelde het tuincentrum in Deinze de omzet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nadruk op oplossingen<\/h2>\n\n\n\n<p>Eind maart heropende Aveve zijn volledig heringerichte tuincentrum in Deinze. \u201cWe breidden de winkel uit met 900&nbsp;m\u00b2, waarvan de helft winkeloppervlakte en de andere helft buitenoppervlakte voor planten. De winkel is nu 2200&nbsp;m\u00b2 groot. We zagen hier nog veel potentieel,\u201d vertellen operationeel directeur Sofie Borgions en winkelconceptmanager J\u00e9r\u00e9mie Vanneste aan RetailDetail. Dat blijkt ook: na de heropening kende de winkel een omzetstijging van liefst 100%. Dat er bij ons bezoek nog enkele halflege rekken te zien waren, mag dus niet verwonderen: het succes ligt ver boven de verwachtingen.<\/p>\n\n\n\n<p>De retailer toont hier nochtans geen revolutie, wel een evolutie van het winkelconcept dat Aveve <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/doe-het-zelf-tuin\/decouvrez-le-nouveau-concept-dexperience-daveve\/\" target=\"_blank\" rel=\"noopener\">in&nbsp;2019 in Mechelen introduceerde<\/a>. De krachtlijnen? Beleving en winkelgemak: \u201cWe leggen nog meer de nadruk op oplossingen voor de klant, in plaats van op producten. We willen ook de keuzestress verminderen. We laten klanten op hun gemak door de winkel struinen en het aanbod ontdekken.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Aandacht voor biodiversiteit<\/h2>\n\n\n\n<p>Bij de inkom worden shoppers verwelkomd door een robot: Alfa leidt ons desgevraagd feilloos naar het zadenrayon. Hij maakt voor het hoofdkantoor ook foto\u2019s van de gondelhoofden en van de thermometers bij de koel- en vriesmeubels. \u201cOok in Wevelgem testen we zo\u2019n robot.\u201d Omdat klanten in de grote winkel mogelijk niet meteen een adviseur aantreffen, voorziet Aveve zeven adviespunten, waar je een medewerker kan oproepen. Bij digitale kiosken kunnen shoppers productinformatie opzoeken.<\/p>\n\n\n\n<p>Mooi is de ruime plantenafdeling, een groeiende categorie. Hier staan de planten opgesteld volgens hun eigenschappen en vereisten: schaduwminnend, zonnekloppers, decoratief, luchtzuiverend\u2026 Een illustratie van denken in oplossingen voor de klant. Opmerkelijk is de grote aandacht voor biodiversiteit, met voederbakjes en huisjes voor onder andere eekhoorns, egels en insecten. Een heuse biodiversiteitswand geeft tips om je tuin aantrekkelijker te maken voor nuttige insecten, egels en vogels.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ruimte voor startups<\/h2>\n\n\n\n<p>Ook diervoeding is een groeiende categorie. De trend naar \u201chumanisering\u201d zet zich door, met premiummerken als Charlie\u2019s Choice (met voer op basis van insecten). Dat geldt niet alleen voor honden en katten, maar ook voor kippen bijvoorbeeld: mensen investeren in een mooi hok, beter voer, speeltjes en schommels.<\/p>\n\n\n\n<p>Uiteraard blijft thuisbakken een focus, met toenemende aandacht voor gezondheid: glutenvrij, suikervrij, zuurdesembrood\u2026 Op de voedingsafdeling is er ruimte voor startups en producten van lokale boeren, zoals aardappelen en wortelen. \u201cWij hebben als eersten het limonademerk Ritchie gelanceerd. We hebben de bieren van Hof Van Dormael en Boer Bloem, de laagcalorische dorstlessers van Pomton, de biologische ontbijtgranen van Turtle, de sauzen van Think Tomato\u2026\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Inclusie en duurzaamheid<\/h2>\n\n\n\n<p>Inclusie is voor Aveve belangrijk: de retailer stapt overtuigd mee in het project \u201cDe warmste entree\u201d van handelsfederatie Comeos. Tijdens prikkelarme dinsdagochtenden gaat tussen 9&nbsp;en&nbsp;10u de muziek uit. De retailer overweegt prikkelarm winkelen in de toekomst nog uit te breiden door bijvoorbeeld de winkelverlichting of het kassageluid te dimmen. Klanten vinden aangepaste winkelkarretjes voor rolstoelgebruikers, winkelwagens voor kinderen, verschillende kinderhoekjes en brede winkelgangen.<\/p>\n\n\n\n<p>Daarnaast zijn er duurzaamheidsinitiatieven zoals laadpalen, regenwaterrecuperatie, ledverlichting, zonnepanelen, een insectenhotel op de parking. Aveve plant ook vaker herbruikbare displays te gebruiken.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vier tot zes openingen per jaar<\/h2>\n\n\n\n<p>Het merendeel van de nu bijna 200&nbsp;winkels in Belgi\u00eb \u2013 samen goed voor zo\u2019n 90% van de omzet \u2013 is intussen omgebouwd naar het recentste winkelconcept. Een kwart van die winkels baat Aveve zelf uit, de andere zijn franchisewinkels. Of de retailer nog expansieplannen heeft? \u201cWe hebben al een goede nationale dekking, maar er zijn nog opportuniteiten, zeker in Walloni\u00eb. We openen vier tot zes nieuwe winkels per jaar.\u201d<\/p>\n\n\n\n<p>De webshop realiseert intussen de omzet van een kleine winkel, maar de fysieke winkel blijft voor Aveve de basis: hier kunnen klanten immers het best terecht voor expertadvies.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aveve stuurt zijn winkelconcept bij, met de focus op klantbeleving en winkelgemak. Met onmiskenbaar resultaat: na de verbouwing verdubbelde het tuincentrum in Deinze de omzet. <\/p>\n","protected":false},"author":3,"featured_media":96487,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[16],"tags":[],"people":[],"extra":[],"company":[370],"topic":[721,264],"region":[90],"class_list":["post-96486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doe-het-zelf-tuin","company-aveve","topic-in-beeld","topic-winkelconcept","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[In Beeld] Aveve toont geactualiseerd winkelconcept in Deinze - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Aveve stuurt het winkelconcept bij, met de focus op klantbeleving en winkelgemak. 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