{"id":96735,"date":"2024-04-10T10:28:45","date_gmt":"2024-04-10T08:28:45","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=96735"},"modified":"2024-04-12T10:29:13","modified_gmt":"2024-04-12T08:29:13","slug":"van-de-velde-verrast-met-multi-zintuiglijke-beleving","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/van-de-velde-verrast-met-multi-zintuiglijke-beleving\/","title":{"rendered":"Van de Velde verrast met multi-zintuiglijke beleving"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-96751\" data-id=\"96751\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_6-1024x683.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_6-1024x683.jpeg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_6-300x200.jpeg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_6-768x512.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_6-1536x1025.jpeg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_6-185x122.jpeg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_6.jpeg 1566w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-96741\" data-id=\"96741\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_1-683x1024.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_1-683x1024.jpeg 683w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_1-200x300.jpeg 200w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_1-768x1151.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_1-1025x1536.jpeg 1025w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_1.jpeg 1045w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-96743\" data-id=\"96743\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_2-683x1024.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_2-683x1024.jpeg 683w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_2-200x300.jpeg 200w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_2-768x1151.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_2-1025x1536.jpeg 1025w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_2.jpeg 1045w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-96745\" data-id=\"96745\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_3-683x1024.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_3-683x1024.jpeg 683w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_3-200x300.jpeg 200w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_3-768x1151.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_3-1025x1536.jpeg 1025w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_3.jpeg 1045w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-96747\" data-id=\"96747\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_4-683x1024.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_4-683x1024.jpeg 683w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_4-200x300.jpeg 200w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_4-768x1151.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_4-1025x1536.jpeg 1025w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_4.jpeg 1045w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-96749\" data-id=\"96749\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_5-683x1024.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_5-683x1024.jpeg 683w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_5-200x300.jpeg 200w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_5-768x1151.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_5-1025x1536.jpeg 1025w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_5.jpeg 1045w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-96753\" data-id=\"96753\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_7-683x1024.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_7-683x1024.jpeg 683w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_7-200x300.jpeg 200w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_7-768x1151.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_7-1025x1536.jpeg 1025w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_7.jpeg 1045w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-96755\" data-id=\"96755\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_8-1024x683.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_8-1024x683.jpeg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_8-300x200.jpeg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_8-768x512.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_8-1536x1025.jpeg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_8-185x122.jpeg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_8.jpeg 1566w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p><em>(Publireportage)<\/em> Een winkelbeleving die alle zintuigen prikkelt, dat is wat <strong>Lincherie<\/strong>, onderdeel van lingeriegroep <strong>Van de Velde<\/strong>, voor ogen had met de nieuwe winkel in Amsterdam. De winkel weerspiegelt de merkidentiteit tot in het kleinste detail en straalt niet alleen qua inrichting, ook de digitale implementaties dragen bij aan een multi-zintuiglijke shopping experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Integratie van beeld, audio \u00e9n geur<\/h2>\n\n\n\n<p>De nieuwe winkel van Lincherie kreeg een <strong>geheel nieuwe look &amp; feel<\/strong>. Roze muren, marmeren vloer, messing accenten, subtiele verlichting via ledstrips,&#8230; de nieuwe boetiek zet meteen de juiste toon en neemt de klant mee in de merkidentiteit van Lincherie.<\/p>\n\n\n\n<p>\u201cMet het nieuwe concept willen we lingerie shoppen leuker maken en onze klanten even uit de alledaagse \u2018ratrace\u2019 halen\u201d, aldus Yan Aerts, International Retail Director van Van de Velde. Door de combinatie van de juiste <strong>geur<\/strong>, doordacht gekozen <strong>muziek<\/strong>, aangepaste <strong>verlichting<\/strong> en de juiste <strong>beelden<\/strong>, biedt Van de Velde een multi-zintuigelijke ervaring die helemaal past bij de merkidentiteit van de retailer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Aanpasbare moods voor een sfeervol pasmoment<\/h2>\n\n\n\n<p>De paskamers zijn ongetwijfeld het paradepaardje. \u201cOnze bekende 3D-scanspiegel mocht hier natuurlijk niet ontbreken\u201d, aldus Yan Aerts. \u201cDe 3D-scanner zit mooi verwerkt achter een spiegel en maakt in minder dan \u00e9\u00e9n minuut 140 metingen van het bovenlichaam, waarna de klant een accurate bepaling van de beha-maat krijgt\u201d.<\/p>\n\n\n\n<p>Daarnaast heeft de klant ook keuze uit vier sferen waarbij de kleurtemperatuur voor elke sfeer aangepast wordt. \u201cWe krijgen heel wat lovende reacties over onze paskamers\u201d, aldus Yan Aerts. Niet alleen vallen de body scanners in de smaak, ook de algemene verlichting in de paskamers maakt het verschil. &#8220;Door langs alle hoeken, van boven tot onder te werken met een LED strip, bereiken we een mooie, egale uitlichting van het volledige lichaam, waardoor onze klanten een goed beeld krijgen van hoe het item hen staat.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"320\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/QuoteYan_NL_DOBIT1-1024x320.png\" alt=\"\" class=\"wp-image-96876\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/QuoteYan_NL_DOBIT1-1024x320.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/QuoteYan_NL_DOBIT1-300x94.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/QuoteYan_NL_DOBIT1-768x240.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/QuoteYan_NL_DOBIT1-1536x480.png 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/QuoteYan_NL_DOBIT1.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Partner voor totaaloplossing<\/h2>\n\n\n\n<p>Van de Velde vertrouwde op de expertise van diverse partijen en bracht al deze kennis samen. \u201cVoor de realisatie van ons nieuw winkelconcept gingen we op zoek naar een partner die voor een totaaloplossing kon zorgen. Zo kwamen we bij <a href=\"https:\/\/solutions.dobit.com\/nl\/retail-experience?utm_source=RetailDetail&amp;utm_medium=Advertorial&amp;utm_campaign=RetailDetail-advertorial-Lincherie\">DOBIT<\/a> terecht, die zorgde voor een optimale invulling van onze plannen en wensen\u201d, zo vertelt Yan Aerts.<\/p>\n\n\n\n<p>\u201cTijdens onze gesprekken werd snel duidelijk dat een LED wall niet per se de beste keuze was voor het type content dat we wilden tonen. Door samen met DOBIT op pad te gaan, idee\u00ebn uit te wisselen en hun expertise hierbij te horen, kwamen we bijvoorbeeld tot de conclusie dat een high bright 75\u201d Full HD scherm veel beter paste bij het doel \u00e9n ook nog eens budgetvriendelijker was. DOBIT zette onze doelstelling voorop om zo de beste digitale invulling te voorzien. Dit siert hen en maakt dat we hen 100% vertrouwen.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"320\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/QuoteYan_NL_DOBIT2-1024x320.png\" alt=\"\" class=\"wp-image-96931\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/QuoteYan_NL_DOBIT2-1024x320.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/QuoteYan_NL_DOBIT2-300x94.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/QuoteYan_NL_DOBIT2-768x240.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/QuoteYan_NL_DOBIT2-1536x480.png 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/QuoteYan_NL_DOBIT2.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Meer informatie?<\/h2>\n\n\n\n<p>Benieuwd naar de mogelijkheden voor jouw winkel? We helpen je graag verder. Contacteer ons via info@dobit.com of neem een kijkje op onze website <a href=\"https:\/\/solutions.dobit.com\/nl\/retail-experience?utm_source=RetailDetail&amp;utm_medium=Advertorial&amp;utm_campaign=RetailDetail-advertorial-Lincherie\">solutions.dobit.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Een winkelbeleving die alle zintuigen prikkelt, dat is wat Lincherie, onderdeel van lingeriegroep Van de Velde, voor ogen had met de nieuwe winkel in Amsterdam. De winkel weerspiegelt de merkidentiteit tot in het kleinste detail en straalt niet alleen qua inrichting, ook de digitale implementaties dragen bij aan een multi-zintuiglijke shopping experience.<\/p>\n","protected":false},"author":3,"featured_media":96751,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[384,807],"topic":[264],"region":[],"class_list":["post-96735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-dobit","company-van-de-velde","topic-winkelconcept"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Van de Velde verrast met multi-zintuiglijke beleving - 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