{"id":971,"date":"2011-11-06T12:35:43","date_gmt":"2011-11-06T12:35:43","guid":{"rendered":"https:\/\/www.retaildetail.be\/wonen\/designhuis-cassina-heeft-flagshipstore-brussel\/"},"modified":"2011-11-06T12:35:43","modified_gmt":"2011-11-06T12:35:43","slug":"designhuis-cassina-heeft-flagshipstore-brussel","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/designhuis-cassina-heeft-flagshipstore-brussel\/","title":{"rendered":"Designhuis Cassina heeft flagshipstore in Brussel"},"content":{"rendered":"

\u00a0<\/p>\n

\n

\nBelg is gek op design<\/h2>\n

Volgens een enqu\u00eate in opdracht van Cassina bij 2.000 Belgen heeft \u00e9\u00e9n Belg op vier interesse voor design. Binnen de groep van 18 tot 28-jarigen is dat zelfs 70%, al beseffen de meesten dat ze zich dat nog niet kunnen permitteren. E\u00e9n op vijf van de ondervraagden besteedt per jaar tot 2.000 euro aan design; de helft houdt het op hoogstens 500 euro op jaarbasis.\u00a0<\/p>\n

De omzet in de Belgische meubelindustrie wordt geraamd op circa 3,5 miljard euro; daarvan neemt designmeubilair zo’n 5% voor zijn rekening. “Dat lijkt weinig, maar in feite is het uitzonderlijk, als je vergelijkt met Frankrijk, Duitsland en Nederland”, zegt Alessandro Buffoni, manager van Cassina Benelux, aan de redactie van Knack Weekend.<\/p>\n

Omzet verdubbelen in 5 jaar tijd<\/h2>\n

De producten van Cassina, eigendom van de\u00a0Poltrona Frau Group<\/a>, waren tot nu toe enkel te verkrijgen via multimerkenverdelers. Het bedrijf is vast van plan de banden met die verdelers aan te halen door het upgraden van de bestaande shop-in-shops en door samen thematische tentoonstellingen op te zetten. Topman Buffoni vreest zeker geen kannibalisering: “In een flagshipstore kan een merk zich helemaal voorstellen zoals het dat zelf wil en wordt de bezoeker ondergedompeld in die unieke belevingswereld. De detailhandelaar van zijn kant heeft het voordeel van een nauwe relatie met de klant. Beide benaderingen zijn complementair.” Cassina mikt de komende vijf jaar dan ook op een verdubbeling van zijn omzet.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a0 Belg is gek op design Volgens een enqu\u00eate in opdracht van Cassina bij 2.000 Belgen heeft \u00e9\u00e9n Belg op vier interesse voor design. Binnen de groep van 18 tot 28-jarigen is dat zelfs 70%, al beseffen de meesten dat ze zich dat nog niet kunnen permitteren. E\u00e9n op vijf van de ondervraagden besteedt per […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wonen"],"acf":[],"yoast_head":"\nDesignhuis Cassina heeft flagshipstore in Brussel - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/designhuis-cassina-heeft-flagshipstore-brussel\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Designhuis Cassina heeft flagshipstore in Brussel - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"\u00a0 Belg is gek op design Volgens een enqu\u00eate in opdracht van Cassina bij 2.000 Belgen heeft \u00e9\u00e9n Belg op vier interesse voor design. 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