{"id":9723,"date":"2015-07-06T08:49:50","date_gmt":"2015-07-06T08:49:50","guid":{"rendered":"https:\/\/www.retaildetail.be\/schoonheid-verzorging\/coty-verdubbelt-grootte-na-overname-deel-pg\/"},"modified":"2015-07-06T08:49:50","modified_gmt":"2015-07-06T08:49:50","slug":"coty-verdubbelt-grootte-na-overname-deel-pg","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/coty-verdubbelt-grootte-na-overname-deel-pg\/","title":{"rendered":"Coty verdubbelt in grootte na overname deel P&amp;G"},"content":{"rendered":"<h2>Meer aandacht voor ontwikkelende markten<\/h2>\n<p>Met de aankoop wil Coty <a href=\"http:\/\/blog.euromonitor.com\/2015\/06\/coty-doubles-in-size-with-pg-brand-acquisition.html\" target=\"_blank\" rel=\"noopener\">minder afhankelijk worden van zijn parfumverkoop<\/a> (in 2014 goed voor de helft van de omzet) en wil het tevens nieuwe regio&#8217;s aanboren. Met de aankoop van de parfums van P&amp;G zal het wel de wereldwijde marktleider worden in die branche.<\/p>\n<p>\u00a0<\/p>\n<p>Daarnaast zal het met de aankoop van de merken Wella en Clairol op de vijfde plaats terecht komen in de markt van haarverzorgingsproducten, waar de top-drie bestaat uit Procter &amp; Gamble, L&#8217;Or\u00e9al en Unilever. Vooral in opkomende markten heeft Coty nog veel achterstand ten opzichte van die bedrijven.<\/p>\n<p>\u00a0<\/p>\n<p>Coty heeft voorheen immers veel ge\u00efnvesteerd in gevestigde markten en minder in opkomende markten. Daar wil het met de aankoop van deze merken nu verandering in brengen: zo is Latijns-Amerika de grootste markt voor Wella, goed voor 38 procent van de omzet voor het merk in 2014<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meer aandacht voor ontwikkelende markten Met de aankoop wil Coty minder afhankelijk worden van zijn parfumverkoop (in 2014 goed voor de helft van de omzet) en wil het tevens nieuwe regio&#8217;s aanboren. Met de aankoop van de parfums van P&amp;G zal het wel de wereldwijde marktleider worden in die branche. \u00a0 Daarnaast zal het met [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-9723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-schoonheid-verzorging"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coty verdubbelt in grootte na overname deel P&amp;G - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/coty-verdubbelt-grootte-na-overname-deel-pg\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coty verdubbelt in grootte na overname deel P&amp;G - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Meer aandacht voor ontwikkelende markten Met de aankoop wil Coty minder afhankelijk worden van zijn parfumverkoop (in 2014 goed voor de helft van de omzet) en wil het tevens nieuwe regio&#8217;s aanboren. 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