{"id":97392,"date":"2024-04-22T10:47:40","date_gmt":"2024-04-22T08:47:40","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=97392"},"modified":"2024-04-22T15:39:59","modified_gmt":"2024-04-22T13:39:59","slug":"in-beeld-keukens-de-abdij-rolt-belevingsconcept-verder-uit","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/in-beeld-keukens-de-abdij-rolt-belevingsconcept-verder-uit\/","title":{"rendered":"[In Beeld] Keukens De Abdij rolt belevingsconcept verder uit"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-97393\" data-id=\"97393\" 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decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-97401\" data-id=\"97401\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/SfeerKampenhout-low-5-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/SfeerKampenhout-low-5-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/SfeerKampenhout-low-5-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/SfeerKampenhout-low-5-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/SfeerKampenhout-low-5-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/SfeerKampenhout-low-5-2048x1366.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/SfeerKampenhout-low-5-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-97403\" data-id=\"97403\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/SfeerKampenhout-low-6-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/SfeerKampenhout-low-6-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/SfeerKampenhout-low-6-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/SfeerKampenhout-low-6-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/SfeerKampenhout-low-6-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/SfeerKampenhout-low-6-2048x1366.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/SfeerKampenhout-low-6-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"648\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-97405\" data-id=\"97405\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/SfeerKampenhout-low-7-1024x648.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/SfeerKampenhout-low-7-1024x648.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/SfeerKampenhout-low-7-300x190.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/SfeerKampenhout-low-7-768x486.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/SfeerKampenhout-low-7-1536x972.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/SfeerKampenhout-low-7-2048x1296.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/SfeerKampenhout-low-7-281x177.jpg 281w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-97407\" data-id=\"97407\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/SfeerKampenhout-low-8-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/SfeerKampenhout-low-8-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/SfeerKampenhout-low-8-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/SfeerKampenhout-low-8-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/SfeerKampenhout-low-8-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/SfeerKampenhout-low-8-2048x1366.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/SfeerKampenhout-low-8-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-97409\" data-id=\"97409\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/SfeerKampenhout-low-9-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/SfeerKampenhout-low-9-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/SfeerKampenhout-low-9-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/SfeerKampenhout-low-9-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/SfeerKampenhout-low-9-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/SfeerKampenhout-low-9-2048x1366.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/SfeerKampenhout-low-9-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-97411\" data-id=\"97411\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Keukens-De-Abdij-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Keukens-De-Abdij-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Keukens-De-Abdij-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Keukens-De-Abdij-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Keukens-De-Abdij-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Keukens-De-Abdij.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Lukas De Groodt &amp; Frederik Vanbelle, Keukens De Abdij<\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>Zopas opende <strong>Keukens De Abdij<\/strong> zijn twaalfde toonzaal in Kampenhout, amper een maand na de opening van nummer elf in Lochristi. Het familiebedrijf zet in op een sfeervol belevingsconcept met organische vormen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Japans en Scandinavisch<\/h2>\n\n\n\n<p>Met zijn oppervlakte van 1000&nbsp;m\u00b2 is de showroom in Kampenhout \u00e9\u00e9n van de grotere winkels van het bedrijf van de familie Van den Brande, en het is de vijfde locatie met het nieuwste belevingsconcept. De keukens staan hier niet strak naast elkaar opgesteld, wel in inspirerende omgevingen die aansluiten bij verschillende interieurstijlen. Organische, ronde vormen cre\u00ebren een warme sfeer en er is een zithoek waar wachtende klanten een koffie kunnen nuttigen \u2013 of een glaasje van de huisgin.<\/p>\n\n\n\n<p>\u201cStap voor stap vernieuwen we ook onze bestaande toonzalen\u201d, zeggen marketeer Frederik Vanbelle en <em>visual marketeer<\/em> Lukas De Groodt. \u201cElke toonzaal presenteert 20&nbsp;tot&nbsp;25 verschillende keukens. We spelen in op nieuwe trends: vandaag vooral de Japanse en Scandinavische toets, met beige en grijze tinten. De trendkleur van&nbsp;2024 is \u2018Toendra\u2019, een grijsgroene tint. Maar eigenlijk zijn er geen beperkingen: bij ons kunnen klanten alle elementen combineren naar eigen wens.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Interieurarchitecten adviseren<\/h2>\n\n\n\n<p>Fysieke toonzalen blijven essentieel in het verkoopproces: klanten kunnen hier de verschillende stijlen en materialen vergelijken en advies van goed opgeleide verkopers begeleidt verbouwers naar de juiste keuken en de beste opstelling. \u201cMensen komen hier soms binnen met beelden die ze op Pinterest hebben gezien. Onze interieurarchitecten gaan daar dan mee aan de slag. Ze denken mee en kijken daarbij ook naar verlichting, afwerking van muren en vloeren, ergonomie\u2026\u201d<\/p>\n\n\n\n<p>Vanbelle en De Groodt hebben allebei een digitale achtergrond en dat is geen toeval: hoewel je online geen keukens verkoopt, zijn digitale media wel zeer belangrijk om mensen te inspireren en naar de toonzalen te trekken. \u201cWe maken volop gebruik van de kracht van Google, Facebook, Instagram en Pinterest, bovenop de traditionele media. We hebben ook een online prijscalculator, een keukenplanner en een inspiratieboek \u2013 waarvan bezoekers ook een papieren versie kunnen meenemen.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Witte vlekken<\/h2>\n\n\n\n<p>Hoe evolueert de keukenmarkt? \u201cTijdens de coronaperiode beleefden we boerenjaren. Een echte terugval volgde niet: we zien nog altijd groei. Je kan wel spreken van een zekere polarisering. <strong>Ikea<\/strong> is uiteraard een dominante speler, vooral voor starters met een beperkter budget. Qua prijs-kwaliteitverhouding zitten wij op hetzelfde niveau als de andere bekende Belgische familiebedrijven in de keukenbranche. Maar het middensegment en de kleinere zelfstandige zaken staan wat onder druk. Er is daar een overaanbod.\u201d<\/p>\n\n\n\n<p>Of Keukens De Abdij grote expansieplannen koestert? Voorlopig beperkt de retailer zich tot Vlaanderen. \u201cDaar zijn nog voldoende witte vlekken, bijvoorbeeld in Limburg. Het doel is dat iedereen een vestiging van Keukens De Abdij vindt op een halfuur rijden. We kijken naar opportuniteiten.\u201d Na de twee recentste openingen liggen er voor dit jaar geen concrete uitbreidingsplannen meer op tafel, maar soms kan het snel gaan. De ligging moet wel perfect zijn, vaak in de buurt van de concullega\u2019s. Mensen trekken immers graag een dagje uit om verschillende keukenzaken te bezoeken, en te vergelijken. Voor volgend jaar staat er w\u00e9l een groot project op de planning: de verhuis van de hoofdzetel en de bijhorende showroom aan de Abdijpoort (vandaar de naam) in Ninove naar het vlakbij gelegen bedrijventerrein Doorn-Noord.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zopas opende Keukens De Abdij z\u2019n twaalfde toonzaal in Kampenhout, amper een maand na de opening van nummer elf in Lochristi. Het familiebedrijf zet in op een sfeervol belevingsconcept met organische vormen.<\/p>\n","protected":false},"author":3,"featured_media":97393,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[],"people":[],"extra":[],"company":[1464],"topic":[721,264],"region":[90],"class_list":["post-97392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wonen","company-keukens-de-abdij","topic-in-beeld","topic-winkelconcept","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[In Beeld] Keukens De Abdij rolt belevingsconcept verder uit - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Zopas opende Keukens De 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