{"id":97985,"date":"2024-04-30T10:59:37","date_gmt":"2024-04-30T08:59:37","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=97985"},"modified":"2024-04-30T11:01:28","modified_gmt":"2024-04-30T09:01:28","slug":"wie-doorstaat-de-perfecte-storm-dit-was-het-retaildetail-congress","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/wie-doorstaat-de-perfecte-storm-dit-was-het-retaildetail-congress\/","title":{"rendered":"Wie doorstaat de perfecte storm? Dit was het RetailDetail Congress"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"676\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-98010\" data-id=\"98010\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-thrive-1024x676.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-thrive-1024x676.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-thrive-300x198.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-thrive-768x507.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-thrive-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-thrive.jpg 1352w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Laurens D\u2019Hoore, Thrive<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"673\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-98008\" data-id=\"98008\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-stitchd-1024x673.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-stitchd-1024x673.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-stitchd-300x197.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-stitchd-768x505.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-stitchd-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-stitchd.jpg 1362w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Jente De Ridder, Stitchd<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"597\" height=\"795\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-98002\" data-id=\"98002\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Max-CM.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Max-CM.jpg 597w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Max-CM-225x300.jpg 225w\" sizes=\"(max-width: 597px) 100vw, 597px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Max Goudsmet, CM.com<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"477\" height=\"676\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-97994\" data-id=\"97994\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Hybrid.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Hybrid.jpg 477w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Hybrid-212x300.jpg 212w\" sizes=\"(max-width: 477px) 100vw, 477px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Bart De Ceulaer, Hybrid<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"676\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-98000\" data-id=\"98000\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-mastercard-1024x676.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-mastercard-1024x676.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-mastercard-300x198.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-mastercard-768x507.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-mastercard-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-mastercard.jpg 1352w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Geoffrey Gasq, Mastercard<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"674\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-97992\" data-id=\"97992\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Good-Roll-1024x674.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Good-Roll-1024x674.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Good-Roll-300x197.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Good-Roll-768x506.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Good-Roll-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Good-Roll.jpg 1355w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Sander de Klerk, The Good Roll<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"681\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-97988\" data-id=\"97988\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Dobit-1024x681.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Dobit-1024x681.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Dobit-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Dobit-768x511.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Dobit-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Dobit.jpg 1348w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Jomme Sonck, Dobit <\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"686\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-98004\" data-id=\"98004\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Orange-1024x686.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Orange-1024x686.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Orange-300x201.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Orange-768x514.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Orange.jpg 1362w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Mireille Vetters, Orange<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"677\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-98006\" data-id=\"98006\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Planet-B-1024x677.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Planet-B-1024x677.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Planet-B-300x198.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Planet-B-768x508.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Planet-B-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Planet-B.jpg 1350w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Tibbe Verschaffel, Planet B<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"686\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-97990\" data-id=\"97990\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Gino-1024x686.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Gino-1024x686.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Gino-300x201.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Gino-768x515.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Gino.jpg 1343w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Gino Van Ossel<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"674\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-97998\" data-id=\"97998\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Jysk-1024x674.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Jysk-1024x674.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Jysk-300x197.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Jysk-768x505.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Jysk-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Jysk.jpg 1356w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Frank Christant, Jysk<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"699\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-97996\" data-id=\"97996\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Jorg-1024x699.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Jorg-1024x699.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Jorg-300x205.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Jorg-768x524.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Jorg.jpg 1300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Jorg Snoeck, RetailDetail<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"674\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-97986\" data-id=\"97986\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Average-Rob-1024x674.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Average-Rob-1024x674.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Average-Rob-300x198.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Average-Rob-768x506.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Average-Rob-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Average-Rob.jpg 1341w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Average Rob<\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>Bier en bamboe, maar ook AI, digitalisering en verduurzaming waren terugkerende thema\u2019s op het afgelopen RetailDetail Congress. Als retail voor enorme uitdagingen staat, dan zijn de kansen minstens zo groot.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cookies en bier<\/h2>\n\n\n\n<p><em>The game is changing<\/em>, zoveel is zeker. In marketing wordt data steeds minder accuraat door de muren die \u2018gatekeepers\u2019 zoals Meta en Google opwerpen. Zowel <strong>Stitchd<\/strong> als <strong>Hybrid <\/strong>luidden de alarmbel: marketingbudgetten worden minder effici\u00ebnt. De hamvraag wordt hoe retailers en merken mensen zullen overtuigen om zichzelf bekend te maken, want op cookies en automatische tracking kunnen ze niet meer rekenen.<\/p>\n\n\n\n<p>Gelukkig is \u2018conversation\u2019 volgens <strong>CM.com<\/strong> de toekomst: 5 miljard mensen wereldwijd gebruiken messaging-applicaties en AI maakt een persoonlijk gesprek met een fractie van de inspanning mogelijk. Wist je dat AI-chatbots al meer dan 6% van de vragen van klanten kunnen oplossen?<\/p>\n\n\n\n<p>Dat laat mensen van vlees en bloed meer tijd om te doen waar Belgen volgens Average Rob en Laurens D\u2019Hoore van <strong>Thrive <\/strong>zo goed in zijn: sporten en pintjes drinken. Als je een goede sporter wil worden, moet je zelfs meer bier drinken. Prote\u00efne- en vitamine-verrijkt herstelbier dan toch\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bamboe voor de massa<\/h2>\n\n\n\n<p>Geoffrey Gasq van <strong>Mastercard<\/strong> kwam met goed nieuws: het consumptieklimaat gaat dit jaar verbeteren. Niet alle retailsectoren zullen daarvan in gelijke mate profiteren: beleving blijft een prioriteit voor consumenten, die meer dan ook \u201cempowered\u201d zijn. Artifici\u00eble intelligentie helpt retailers onder andere bij fraudebestrijding, kostenbeheersing, het optimaliseren van retailmedia, personalisering en klantcommunicatie via chatbots en stijlassistenten, zoals blijkt uit cases van Avon, Michael Kors en Walgreens.<\/p>\n\n\n\n<p>Wie veegt er zijn billen af met chemicali\u00ebn? Zo goed als iedereen: wit toiletpapier is niet ok\u00e9, goud is het nieuwe bruin, leerden we van Sander de Klerk van <strong>The Good Roll<\/strong>. Sinds kort liggen de duurzame bamboe wc-rollen plasticvrij verpakt bij <strong>Albert Heijn<\/strong> in de rekken, ook <strong>Crisp<\/strong>, <strong>Picnic <\/strong>en <strong>Pieter Pot<\/strong> verkopen ze. \u201cEind dit jaar worden we het eerste fairtrade toiletpapiermerk ter wereld. Bamboe wordt mainstream, tegen dezelfde prijs als papier. Net als de Open Chain van <strong>Tony\u2019s Chocolonely<\/strong> gaan we bamboepulp leveren voor huismerken om zo de massa te bereiken.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Wees de verandering<\/h2>\n\n\n\n<p>Anderhalf miljard smartphones worden er elk jaar geproduceerd. Geen wonder dat duurzaamheid een prioriteit wordt voor telecommerken. Het is ook \u00e9\u00e9n van de krachtlijnen in het nieuwe Future Shop winkelconcept van <strong>Orange<\/strong>, vertelden Mireille Vetters en Jonathan Debacker. Een papierloos concept, met technologie van <strong>Dobit<\/strong>. De retailer maakt meer plaats voor <em>refurbished<\/em>. Fysieke winkelpunten blijven belangrijk voor dienstverlening en merkbeleving. Orange heeft nu al vier Future Shops in ons land, maandag opent de vijfde in Hornu.<\/p>\n\n\n\n<p>Voor Tibbe Verschaffel van <strong>Planet B<\/strong> begon het met bamboe rietjes. Documentaires als <em>What the health<\/em> en <em>Seaspiracy<\/em> inspireerden de ondernemer: \u201cDe FMCG-sector heeft een gigantische impact op de planeet en onze gezondheid. Wij gaan voor verandering.\u201d Met merken als Bambooze, Klaaar en Wondr is het bedrijf actief in categorie\u00ebn als persoonlijke verzorging en&nbsp; onderhoud. Daar komt nu ook voeding bij, met Kiko, het eerste kinderkoekje met Nutri-Score A.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Perfecte storm<\/h2>\n\n\n\n<p>\u201cRetail bevindt zich in een perfecte storm\u201d, zo stak Gino Van Ossel van wal. In die storm zijn er twee grote investeringsprioriteiten: verduurzaming en digitalisering. De uitdagingen zijn enorm, maar de kansen ook. \u201cFMCG producten met duurzame claims groeien 40% harder dan andere. AI kan voedselverspilling met 10% doen dalen, bewijst Albert Heijn.\u201d De EU wil een einde aan fast fashion. En hoe reageert de elektrosector als de omzet daalt door een langere levensduur van producten? \u201cDurf te testen. En <em>may the force be with you<\/em>.\u201d<\/p>\n\n\n\n<p>De Vikings van <strong>Jysk<\/strong> daarentegen doorstaan de storm met glans. \u201cGroei zit in ons DNA\u201d, aldus Frank Christant. \u201cWe zijn een familiebedrijf, we doen alles voor de lange termijn, futureproof. Maar we zijn te bescheiden, we vertellen er te weinig over. 50% van de Belgen kent ons niet! En dat terwijl we hier toch al een zestig winkels hebben.\u201d Voor de komende 2,5 jaar staan er 25 winkelopeningen op de planning. Alle bestaande winkels werden in een recordtempo omgebouwd naar het nieuwste winkelconcept 3.0, dat meer inspiratie biedt.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Falen is leren<\/h2>\n\n\n\n<p>De afgelopen jaren reisde Jorg Snoeck door Azi\u00eb: Europese retailers kunnen heel wat leren van wat er gebeurt in dynamische markten als China, Japan, Zuid-Korea en Singapore. \u201cWinkels zijn niet dood, ze inspireren, connecteren en activeren. Maar ze hebben een \u2018re-birth\u2019 nodig, ze moeten de stap zetten naar <em>discovery commerce<\/em>.\u201d Waarna hij de zaal verbaasde met sprekende voorbeelden van onder andere Freshippo, of de Koreaanse modefenomenen Ader Error en Kolon.<\/p>\n\n\n\n<p>\u201cEntertainen is mijn passie\u201d, aldus Robert Van Impe alias Average Rob, die ons ondanks zijn nog jonge leeftijd levenslessen kwam geven: \u201cDurf te falen. Falen is leren. Het is een onderdeel van succes.\u201d Als hij niet koppig had besloten om zijn passies te volgen, dan was hij nooit een Instagramsucces, YouTubefenomeen of Iron Man geworden. Ook de lancering van Tout Bien, een nochtans heel gewone pils op een al oververzadigde markt, werd hem stellig afgeraden. Maar zie: intussen verkocht dat merk al meer dan 2 miljoen blikjes. \u201cMaar Cara is ook lekker, vooral lauw.\u201d Waarna hij nog ruim de tijd nam voor selfies met het publiek.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bier en bamboe, maar ook AI, digitalisering en verduurzaming waren terugkerende thema\u2019s op het afgelopen RetailDetail Congress. Als retail voor enorme uitdagingen staat, dan zijn de kansen minstens zo groot. <\/p>\n","protected":false},"author":3,"featured_media":97986,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[384,1370,567,1468,1439,1459,1444,1441],"topic":[195],"region":[],"class_list":["post-97985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","company-dobit","company-hybrid","company-jysk","company-mastercard","company-planet-b","company-stitchd","company-the-good-roll","company-thrive","topic-retaildetail-congress"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wie doorstaat de perfecte storm? Dit was het RetailDetail Congress - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Bier en bamboe, maar ook AI, digitalisering en verduurzaming waren terugkerende thema\u2019s op het afgelopen RetailDetail Congress.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/wie-doorstaat-de-perfecte-storm-dit-was-het-retaildetail-congress\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wie doorstaat de perfecte storm? Dit was het RetailDetail Congress - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Bier en bamboe, maar ook AI, digitalisering en verduurzaming waren terugkerende thema\u2019s op het afgelopen RetailDetail Congress.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/wie-doorstaat-de-perfecte-storm-dit-was-het-retaildetail-congress\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-30T08:59:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-30T09:01:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Average-Rob.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1341\" \/>\n\t<meta property=\"og:image:height\" content=\"883\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stefan Van Rompaey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stefan Van Rompaey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/algemeen\\\/wie-doorstaat-de-perfecte-storm-dit-was-het-retaildetail-congress\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/algemeen\\\/wie-doorstaat-de-perfecte-storm-dit-was-het-retaildetail-congress\\\/\"},\"author\":{\"name\":\"Stefan Van Rompaey\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/51aec6069c4416aa2f68b2e4ff3455df\"},\"headline\":\"Wie doorstaat de perfecte storm? Dit was het RetailDetail Congress\",\"datePublished\":\"2024-04-30T08:59:37+00:00\",\"dateModified\":\"2024-04-30T09:01:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/algemeen\\\/wie-doorstaat-de-perfecte-storm-dit-was-het-retaildetail-congress\\\/\"},\"wordCount\":907,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/algemeen\\\/wie-doorstaat-de-perfecte-storm-dit-was-het-retaildetail-congress\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Congress-Average-Rob.jpg\",\"articleSection\":[\"Algemeen\"],\"inLanguage\":\"nl-NL\",\"copyrightYear\":\"2024\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/algemeen\\\/wie-doorstaat-de-perfecte-storm-dit-was-het-retaildetail-congress\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/algemeen\\\/wie-doorstaat-de-perfecte-storm-dit-was-het-retaildetail-congress\\\/\",\"name\":\"Wie doorstaat de perfecte storm? Dit was het RetailDetail Congress - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/algemeen\\\/wie-doorstaat-de-perfecte-storm-dit-was-het-retaildetail-congress\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/algemeen\\\/wie-doorstaat-de-perfecte-storm-dit-was-het-retaildetail-congress\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Congress-Average-Rob.jpg\",\"datePublished\":\"2024-04-30T08:59:37+00:00\",\"dateModified\":\"2024-04-30T09:01:28+00:00\",\"description\":\"Bier en bamboe, maar ook AI, digitalisering en verduurzaming waren terugkerende thema\u2019s op het afgelopen RetailDetail Congress.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/algemeen\\\/wie-doorstaat-de-perfecte-storm-dit-was-het-retaildetail-congress\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/algemeen\\\/wie-doorstaat-de-perfecte-storm-dit-was-het-retaildetail-congress\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/algemeen\\\/wie-doorstaat-de-perfecte-storm-dit-was-het-retaildetail-congress\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Congress-Average-Rob.jpg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Congress-Average-Rob.jpg\",\"width\":1341,\"height\":883,\"caption\":\"Average Rob\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/algemeen\\\/wie-doorstaat-de-perfecte-storm-dit-was-het-retaildetail-congress\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Wie doorstaat de perfecte storm? Dit was het RetailDetail Congress\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/51aec6069c4416aa2f68b2e4ff3455df\",\"name\":\"Stefan Van Rompaey\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g\",\"caption\":\"Stefan Van Rompaey\"},\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/author\\\/stefanvanrompaey\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Wie doorstaat de perfecte storm? Dit was het RetailDetail Congress - RetailDetail BE","description":"Bier en bamboe, maar ook AI, digitalisering en verduurzaming waren terugkerende thema\u2019s op het afgelopen RetailDetail Congress.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/wie-doorstaat-de-perfecte-storm-dit-was-het-retaildetail-congress\/","og_locale":"nl_NL","og_type":"article","og_title":"Wie doorstaat de perfecte storm? Dit was het RetailDetail Congress - RetailDetail BE","og_description":"Bier en bamboe, maar ook AI, digitalisering en verduurzaming waren terugkerende thema\u2019s op het afgelopen RetailDetail Congress.","og_url":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/wie-doorstaat-de-perfecte-storm-dit-was-het-retaildetail-congress\/","og_site_name":"RetailDetail BE","article_published_time":"2024-04-30T08:59:37+00:00","article_modified_time":"2024-04-30T09:01:28+00:00","og_image":[{"width":1341,"height":883,"url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Average-Rob.jpg","type":"image\/jpeg"}],"author":"Stefan Van Rompaey","twitter_card":"summary_large_image","twitter_misc":{"Geschreven door":"Stefan Van Rompaey","Geschatte leestijd":"8 minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/wie-doorstaat-de-perfecte-storm-dit-was-het-retaildetail-congress\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/wie-doorstaat-de-perfecte-storm-dit-was-het-retaildetail-congress\/"},"author":{"name":"Stefan Van Rompaey","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/51aec6069c4416aa2f68b2e4ff3455df"},"headline":"Wie doorstaat de perfecte storm? Dit was het RetailDetail Congress","datePublished":"2024-04-30T08:59:37+00:00","dateModified":"2024-04-30T09:01:28+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/wie-doorstaat-de-perfecte-storm-dit-was-het-retaildetail-congress\/"},"wordCount":907,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/wie-doorstaat-de-perfecte-storm-dit-was-het-retaildetail-congress\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Average-Rob.jpg","articleSection":["Algemeen"],"inLanguage":"nl-NL","copyrightYear":"2024","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/wie-doorstaat-de-perfecte-storm-dit-was-het-retaildetail-congress\/","url":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/wie-doorstaat-de-perfecte-storm-dit-was-het-retaildetail-congress\/","name":"Wie doorstaat de perfecte storm? Dit was het RetailDetail Congress - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/wie-doorstaat-de-perfecte-storm-dit-was-het-retaildetail-congress\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/wie-doorstaat-de-perfecte-storm-dit-was-het-retaildetail-congress\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Average-Rob.jpg","datePublished":"2024-04-30T08:59:37+00:00","dateModified":"2024-04-30T09:01:28+00:00","description":"Bier en bamboe, maar ook AI, digitalisering en verduurzaming waren terugkerende thema\u2019s op het afgelopen RetailDetail Congress.","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/wie-doorstaat-de-perfecte-storm-dit-was-het-retaildetail-congress\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/wie-doorstaat-de-perfecte-storm-dit-was-het-retaildetail-congress\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/wie-doorstaat-de-perfecte-storm-dit-was-het-retaildetail-congress\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Average-Rob.jpg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Average-Rob.jpg","width":1341,"height":883,"caption":"Average Rob"},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/wie-doorstaat-de-perfecte-storm-dit-was-het-retaildetail-congress\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/nl\/"},{"@type":"ListItem","position":2,"name":"Wie doorstaat de perfecte storm? Dit was het RetailDetail Congress"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/51aec6069c4416aa2f68b2e4ff3455df","name":"Stefan Van Rompaey","image":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/secure.gravatar.com\/avatar\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g","caption":"Stefan Van Rompaey"},"url":"https:\/\/www.retaildetail.be\/nl\/author\/stefanvanrompaey\/"}]}},"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Average-Rob.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts\/97985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/comments?post=97985"}],"version-history":[{"count":2,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts\/97985\/revisions"}],"predecessor-version":[{"id":98013,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts\/97985\/revisions\/98013"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/media\/97986"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/media?parent=97985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/categories?post=97985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/tags?post=97985"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/people?post=97985"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/extra?post=97985"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/company?post=97985"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/topic?post=97985"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/region?post=97985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}