{"id":98241,"date":"2024-05-06T15:30:38","date_gmt":"2024-05-06T13:30:38","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=98241"},"modified":"2024-05-06T16:07:33","modified_gmt":"2024-05-06T14:07:33","slug":"hm-stopt-met-innovatiehub-in-berlijn","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/hm-stopt-met-innovatiehub-in-berlijn\/","title":{"rendered":"H&#038;M stopt met innovatiehub in Berlijn"},"content":{"rendered":"\n<p>H&amp;M trekt de stekker uit zijn innovatiehub H&amp;M Beyond. De denktank in Berlijn moest dienen als testcenter voor nieuwe concepten en idee\u00ebn, maar stopt als zelfstandige eenheid.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kleinschalige experimenten <\/h2>\n\n\n\n<p>Met H&amp;M Beyond wilde H&amp;M in het creatieve Berlijn een kleine, losstaande unit laten experimenteren met en nadenken over innovatieve concepten. De denktank riep zo onder meer een hyperlokale Berlijnse winkel en een service om kleren te personaliseren met borduursels in het leven. <\/p>\n\n\n\n<p>In het kader van de huidige herstructureringen en besparingen bij H&amp;M Group wordt het project echter stopgezet. Het <a href=\"https:\/\/fashionunited.be\/nieuws\/business\/h-m-sluit-berlijns-innovatielab-beyond\/2024050241545\" target=\"_blank\" rel=\"noreferrer noopener\">team van vier medewerkers wordt ontbonden<\/a>, bevestigt H&amp;M aan Fashionunited. Manager Oliver Lange verliet de modegroep al op 1 mei. H&amp;M zegt de opgedane inzichten en idee\u00ebn wel te zullen integreren binnen de groep. Ook de \u201cagile processen en methoden\u201d zegt de modereus te willen bewaren.&nbsp;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>H&#038;M trekt de stekker uit zijn innovatiehub H&#038;M Beyond. De denktank in Berlijn moest dienen als testcenter.<\/p>\n","protected":false},"author":5,"featured_media":58118,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[526],"topic":[233,299],"region":[177],"class_list":["post-98241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-hm","topic-innovatie","topic-stopzetting","region-duitsland"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>H&amp;M stopt met innovatiehub in Berlijn - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"H&amp;M Group trekt de stekker uit zijn innovatiehub en denktank H&amp;M Beyond in Berlijn.\" \/>\n<meta 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