{"id":98279,"date":"2024-05-07T14:45:08","date_gmt":"2024-05-07T12:45:08","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=98279"},"modified":"2024-05-13T09:47:28","modified_gmt":"2024-05-13T07:47:28","slug":"europese-primeur-mediamarkt-opent-urban-mobilty-store-in-antwerpen","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/vrije-tijd\/europese-primeur-mediamarkt-opent-urban-mobilty-store-in-antwerpen\/","title":{"rendered":"Europese primeur: MediaMarkt opent \u201curban mobility store\u201d in Antwerpen"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"676\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-98291\" data-id=\"98291\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/MM1-1024x676.png\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/MM1-1024x676.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/MM1-300x198.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/MM1-768x507.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/MM1-185x122.png 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/MM1.png 1186w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"690\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-98297\" data-id=\"98297\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/MM5-1024x690.png\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/MM5-1024x690.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/MM5-300x202.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/MM5-768x517.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/MM5.png 1180w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"676\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-98293\" data-id=\"98293\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/MM18-1024x676.png\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/MM18-1024x676.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/MM18-300x198.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/MM18-768x507.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/MM18-185x122.png 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/MM18.png 1186w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"694\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-98299\" data-id=\"98299\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/MM3-1024x694.png\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/MM3-1024x694.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/MM3-300x203.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/MM3-768x521.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/MM3.png 1174w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"681\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-98301\" data-id=\"98301\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/MM2-1024x681.png\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/MM2-1024x681.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/MM2-300x200.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/MM2-768x511.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/MM2-185x122.png 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/MM2.png 1177w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"692\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-98295\" data-id=\"98295\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/MM17-1024x692.png\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/MM17-1024x692.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/MM17-300x203.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/MM17-768x519.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/MM17.png 1167w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>Zaterdag opent <strong>MediaMarkt<\/strong> in Antwerpen een winkel die volledig focust op duurzame stadsmobiliteit. Met deze Europese primeur benadrukt de retailer zijn ambitie om een &#8220;service- en belevingsbedrijf&#8221; te worden.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Beleving en service<\/h2>\n\n\n\n<p>In de 200&nbsp;m\u00b2 grote \u201curban mobility store\u201d van MediaMarkt vinden klanten een ruim aanbod aan lichte elektrische vervoermiddelen, van elektrische steps, e-skateboards en eenwielers tot elektrische stadsfietsen en <em>fatbikes<\/em>. Opmerkelijke blikvangers zijn e-steps onder licentie van merken als Jeep, Ducati of Lamborghini. Daarnaast vind je in de winkel duurzame laadoplossingen, zoals oplaadstations met draagbare zonnepanelen, en tal van accessoires: helmen, tassen, sloten, lampjes&#8230; Tot slot is er ook een herstel- en onderhoudsdienst.<\/p>\n\n\n\n<p>Dit is een Europese testwinkel, zegt COO Carsten Geilert van MediaMarkt BeNeLux. De retailer denkt hiermee nieuwe klanten te bereiken in een sterk groeiende marktsegment: \u201cWe hadden al wel enkele kleinere winkelconcepten, zoals smart stores en Xpress-winkels, maar dit winkelconcept is compleet nieuw voor ons. Hier gaat het niet enkel over de harde verkoop van producten, we worden nog meer een belevingsretailer en een serviceplatform.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Groot potentieel<\/h2>\n\n\n\n<p>Deze mobiliteitswinkel is een idee van het Belgische team, zegt Frederik De Vetter, regionaal directeur van MediaMarkt in Belgi\u00eb. De retailer verkoopt al sinds enkele jaren succesvol elektrische fietsen en e-steps in zijn grote elektrowinkels en zag potentieel om deze markt te claimen. MediaMarkt is immers nu al goed voor zowat de helft van de verkoop van e-scooters in Belgi\u00eb en de Antwerpse winkels realiseren een derde van alle <em>e-mobility<\/em>-verkopen van de elektroketen in het land. Een leegstand pand in de Antwerp Tower \u2013 waar zich op de eerste verdieping al een grote vestiging van de keten bevindt \u2013 bood een mooie opportuniteit.<\/p>\n\n\n\n<p>Of MediaMarkt dit gloednieuwe format ook in andere steden wil testen? \u201cWe gaan het concept hier eerst verfijnen, en als het een succes blijkt gaan we het zeker ook elders uitrollen\u201d, aldus Geilert. \u201cWe geloven erin. Het hangt wel van de lokale situatie af. Door de strenge regulering met betrekking tot e-steps zou het bijvoorbeeld in Nederland geen zin hebben.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zaterdag opent MediaMarkt in Antwerpen een winkel die volledig focust op duurzame stadsmobiliteit. Met deze Europese primeur benadrukt de retailer z\u2019n ambitie om een service- en belevingsbedrijf te worden. <\/p>\n","protected":false},"author":3,"featured_media":98291,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[20],"tags":[],"people":[],"extra":[],"company":[907],"topic":[273,264],"region":[85],"class_list":["post-98279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vrije-tijd","company-mediamarkt","topic-duurzaamheid","topic-winkelconcept","region-antwerpen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Europese primeur: MediaMarkt opent \u201curban mobility store\u201d in Antwerpen - RetailDetail BE<\/title>\n<meta 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