{"id":9865,"date":"2015-07-16T12:37:44","date_gmt":"2015-07-16T12:37:44","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/google-toont-zijn-koopknop\/"},"modified":"2015-07-16T12:37:44","modified_gmt":"2015-07-16T12:37:44","slug":"google-toont-zijn-koopknop","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/google-toont-zijn-koopknop\/","title":{"rendered":"Google toont zijn koopknop"},"content":{"rendered":"<h2>Test bij twaalftal retailers<\/h2>\n<p>De dienst leidt klanten naar een website waar ze het geadverteerde product kunnen kopen: de afhandeling gebeurt dus volledig door de adverteerder zelf, Google zorgt er enkel voor dat de consument sneller zijn weg naar de website kan vinden. De pagina waar de verkoop plaatsvindt, wordt ook wel volledig gehost door Google, met branding van de verkoper. Klanten kunnen op de pagina zelfs zoeken naar andere producten.<\/p>\n<p>\u00a0<\/p>\n<p>Google heeft gezegd dat het de dienst de komende weken <a href=\"http:\/\/adwords.blogspot.be\/2015\/07\/winning-shopping-micro-moments.html\" target=\"_blank\" rel=\"noopener\"> bij een twaalftal retailpartners in de Verenigde Staten gaat uitproberen<\/a>. Rond de jaarwisseling moet het dan op veel grotere schaal uitgerold worden in de Verenigde Staten.<\/p>\n<p>\u00a0<\/p>\n<p>Google lanceerde ook nog enkele andere nieuwigheden voor mobiele reclame: zo kunnen consumenten voortaan advertenties via een swipe vergroten, waarna ze meer informatie over het product krijgen. Advertenties die meer informatie geven over de lokale winkelvoorraden zullen voortaan ook prominenter aanwezig zijn.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Test bij twaalftal retailers De dienst leidt klanten naar een website waar ze het geadverteerde product kunnen kopen: de afhandeling gebeurt dus volledig door de adverteerder zelf, Google zorgt er enkel voor dat de consument sneller zijn weg naar de website kan vinden. De pagina waar de verkoop plaatsvindt, wordt ook wel volledig gehost door [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[33],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-9865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google toont zijn koopknop - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/google-toont-zijn-koopknop\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google toont zijn koopknop - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Test bij twaalftal retailers De dienst leidt klanten naar een website waar ze het geadverteerde product kunnen kopen: de afhandeling gebeurt dus volledig door de adverteerder zelf, Google zorgt er enkel voor dat de consument sneller zijn weg naar de website kan vinden. 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