{"id":9882,"date":"2015-07-20T08:54:17","date_gmt":"2015-07-20T08:54:17","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/unilever-gaat-samenwerken-met-alibaba\/"},"modified":"2015-07-20T08:54:17","modified_gmt":"2015-07-20T08:54:17","slug":"unilever-gaat-samenwerken-met-alibaba","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/unilever-gaat-samenwerken-met-alibaba\/","title":{"rendered":"Unilever gaat samenwerken met Alibaba"},"content":{"rendered":"<h2>Teruglopende verkoop<\/h2>\n<p>Unilever heeft al sinds 2011 een eigen winkel op het platform Tmall.com, maar de verkopen liepen er de laatste tijd terug en vooral op het Chinese platteland heeft Unilever het moeilijk om zijn producten aan de man te brengen.<\/p>\n<p>\u00a0<\/p>\n<p>Dankzij de samenwerking met Alibaba krijgt Unilever onder andere<a href=\"http:\/\/www.reuters.com\/article\/2015\/07\/20\/us-alibaba-unilever-idUSKCN0PU03220150720\" target=\"_blank\" rel=\"noopener\"> toegang tot de online marketingafdeling van de Chinese gigant<\/a>. Zo moet Unilever zijn online reclame beter kunnen afstemmen op zijn publiek. Alibaba moet Unilever ook helpen in de strijd tegen namaak en het moet zorgen voor een betere distributie van de producten.<\/p>\n<p>\u00a0<\/p>\n<p>Meer dan de helft van de omzet van Unilever is afkomstig van opkomende markten, waaronder China. Daar viel de verkoop de laatste drie maanden van 2014 echter met 20 procent terug, te wijten aan een vertraagde groei van de economie.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Teruglopende verkoop Unilever heeft al sinds 2011 een eigen winkel op het platform Tmall.com, maar de verkopen liepen er de laatste tijd terug en vooral op het Chinese platteland heeft Unilever het moeilijk om zijn producten aan de man te brengen. \u00a0 Dankzij de samenwerking met Alibaba krijgt Unilever onder andere toegang tot de online [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[33],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-9882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unilever gaat samenwerken met Alibaba - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/unilever-gaat-samenwerken-met-alibaba\/\" \/>\n<meta property=\"og:locale\" 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