{"id":9890,"date":"2015-07-20T12:27:02","date_gmt":"2015-07-20T12:27:02","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/palm-kampt-met-lagere-verkopen\/"},"modified":"2015-07-20T12:27:02","modified_gmt":"2015-07-20T12:27:02","slug":"palm-kampt-met-lagere-verkopen","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/palm-kampt-met-lagere-verkopen\/","title":{"rendered":"Palm kampt met lagere verkopen"},"content":{"rendered":"<h2>Palm minder populair<\/h2>\n<p>Palm Belgian Craft Brewers is<a href=\"http:\/\/www.tijd.be\/ondernemen\/voeding_drank\/Palm_brouwt_verliezen_met_nieuwe_stijl.9656179-3074.art\" target=\"_blank\" rel=\"noopener\"> al enkele jaren op zoek naar een nieuw elan<\/a>: sinds 1990 is de verkoop van het bier Palm met maar liefst 40 procent gedaald, omdat het niet meer aanspreekt bij een jonger publiek. Daarom lanceerde het bedrijf de voorbije jaren nieuwe bieren, om zo minder afhankelijk te zijn van Palm.<\/p>\n<p>\u00a0<\/p>\n<p>Zo kwam er een experiment met speciaalbieren: elk jaar worden daar maximaal vier nieuwe bieren gebrouwen op kleine schaal. Er wordt maar 1.000 liter per bier geproduceerd. Slaat een bier aan, dan wordt het op grotere schaal uitgerold.<\/p>\n<p>\u00a0<\/p>\n<p>Met al die veranderingen wilde het 2014 positief afsluiten, na verliesjaren in 2012 en 2013. Het bedrijfsverlies groeide vorig jaar echter van 392.000 euro naar 1,3 miljoen euro. In 2013 werd nog een nettowinst van 27.000 euro gemaakt, maar in 2014 was er sprake van een nettoverlies van 440.000 euro. De omzet daalde ook met 200.000 euro naar 52,5 miljoen euro.<\/p>\n<p>\u00a0<\/p>\n<h2>Extra investeringen<\/h2>\n<p>&#8220;Net zoals tijdens het boekjaar 2013 werd ook in 2014 zeer zwaar ge\u00efnvesteerd in zowel vaste activa als in innovatie met de daaraan verbonden extra marketing- en saleskosten&#8221;, verklaart Palm de mindere cijfers in een persbericht.<\/p>\n<p>\u00a0<\/p>\n<p>Palm kampt echter ook met een dalende bierconsumptie in Belgi\u00eb en Nederland en wil daarom meer investeren in export. Zo ziet het onder andere veel kansen voor Rodenbach in de Verenigde Staten. &#8220;Tijdens het jaar 2015 zal de dalende bierconsumptie en de toegenomen reglementering nog een verdere rol spelen. Toch verwacht de brouwerij in 2015 haar positief budgettaire objectieven te kunnen realiseren&#8221;, besluit Palm.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Palm minder populair Palm Belgian Craft Brewers is al enkele jaren op zoek naar een nieuw elan: sinds 1990 is de verkoop van het bier Palm met maar liefst 40 procent gedaald, omdat het niet meer aanspreekt bij een jonger publiek. Daarom lanceerde het bedrijf de voorbije jaren nieuwe bieren, om zo minder afhankelijk te [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-9890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Palm kampt met lagere verkopen - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/palm-kampt-met-lagere-verkopen\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Palm kampt met lagere verkopen - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Palm minder populair Palm Belgian Craft Brewers is al enkele jaren op zoek naar een nieuw elan: sinds 1990 is de verkoop van het bier Palm met maar liefst 40 procent gedaald, omdat het niet meer aanspreekt bij een jonger publiek. 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