{"id":98993,"date":"2024-05-22T09:34:39","date_gmt":"2024-05-22T07:34:39","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=98993"},"modified":"2024-05-23T08:45:15","modified_gmt":"2024-05-23T06:45:15","slug":"standaard-boekhandel-groeit-met-dank-aan-generatie-z","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/vrije-tijd\/standaard-boekhandel-groeit-met-dank-aan-generatie-z\/","title":{"rendered":"Standaard Boekhandel groeit, met dank aan generatie Z"},"content":{"rendered":"\n<p>Lezen is weer populairder bij jongeren, wat leidt tot een mooie omzetstijging voor <strong>Standaard Boekhandel<\/strong> en <strong>Club<\/strong>. De Vlaamse boekhandels krijgen een make-over, in Walloni\u00eb komen er tien winkels bij.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bestsellers en sociale media<\/h2>\n\n\n\n<p>De Standaard Boekhandel Group zag vorig jaar de geconsolideerde omzet met&nbsp;5,2% stijgen naar 241&nbsp;miljoen euro. Het geconsolideerde bedrijfsresultaat (EBITDA) kwam uit op 4,2&nbsp;miljoen euro, tegenover 4&nbsp;miljoen in&nbsp;2022. In Vlaanderen zit lezen weer in de lift, met een marktgroei van&nbsp;2% volgens GfK. In Walloni\u00eb kromp de lezersmarkt met&nbsp;6%, maar toch kon Club zijn omzet wel verhogen.<\/p>\n\n\n\n<p>Vooral de categorie \u201cYoung Adults\u201d kent een sterke groei. Lezen is weer in bij generatie&nbsp;Z: dat is een wereldwijde trend, versterkt door de populariteit van Booktok-kanalen op TikTok en Instagram. Daarnaast was 2023 een jaar met sterke bestsellers, zoals\u202fAtlas: het verhaal van Pa Salt (in de reeks van de Zeven Zussen van Lucinda Riley), Alkibiades van Ilja Leonard Pfeijffer en De Canon Van Vlaanderen. Ook in Walloni\u00eb scoorde Atlas : L\u2019histoire de Pa Salt (Lucinda Riley) het best, gevolgd door Le Suppl\u00e9ant (<em>Spare<\/em>, van de Britse prins Harry)\u202fen Veiller sur elle (<em>Waak over haar<\/em> van Jean-Baptiste Andrea).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nieuw winkelconcept<\/h2>\n\n\n\n<p>In het kader van een nieuw strategisch masterplan gaat Standaard Boekhandel de komende jaren alle 180&nbsp;vestigingen in een nieuw jasje steken. Ook het bekende logo krijgt een opfrissing. Volgende week onthult het bedrijf het winkelconcept op de Kouter in Gent:\u202fdie nieuwe winkel zal onder andere een lees- en speelhoek hebben voor kinderen en een eigen plek voor Young Adults, <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/vrije-tijd\/operatie-verjonging-standaard-boekhandel-opent-belevingskelder-voor-booktok-generatie\/\" target=\"_blank\" rel=\"noopener\">een concept dat vorig jaar al werd getest in de Leuvense vestiging<\/a>.<\/p>\n\n\n\n<p>In Walloni\u00eb wil de groep de komende drie jaar een tiental nieuwe Club-winkels openen. In juni opent de keten in Fl\u00e9ron en Gembloux.\u202f\u201cDe lezersmarkt in Walloni\u00eb gaat weliswaar achteruit, maar wij geloven niettemin dat wij ons marktleiderschap nog kunnen uitbreiden\u201d, zegt CEO Veerle De Witte.\u202f<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lezen is weer populairder bij jongeren, wat leidt tot een mooie omzetstijging voor Standaard Boekhandel en Club. De Vlaamse boekhandels krijgen een make-over, in Walloni\u00eb komen er tien winkels bij. <\/p>\n","protected":false},"author":3,"featured_media":98994,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[20],"tags":[],"people":[],"extra":[],"company":[674,673],"topic":[88],"region":[90],"class_list":["post-98993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vrije-tijd","company-club","company-standaard-boekhandel","topic-bedrijfsresultaten","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Standaard Boekhandel groeit, met dank aan generatie Z - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Lezen is weer populairder bij 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