{"id":99475,"date":"2024-05-29T16:40:31","date_gmt":"2024-05-29T14:40:31","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=99475"},"modified":"2024-05-30T11:48:25","modified_gmt":"2024-05-30T09:48:25","slug":"met-deze-vijf-ai-toepassingen-gaat-decathlon-al-aan-de-slag","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/met-deze-vijf-ai-toepassingen-gaat-decathlon-al-aan-de-slag\/","title":{"rendered":"Met deze vijf AI-toepassingen gaat Decathlon al aan de slag"},"content":{"rendered":"\n<p>In de retailsector is <strong>Decathlon<\/strong> zonder twijfel \u00e9\u00e9n van de voorlopers in het toepassen van artifici\u00eble intelligentie. Wat kan AI voor retail betekenen? De sportketen geeft inzicht in vijf heel concrete initiatieven.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">De grondstof: data<\/h2>\n\n\n\n<p>Geen artifici\u00eble intelligentie zonder data: al sinds 2020 focust Decathlon scherp op het verzamelen van data als strategische hefboom. Die data haalt de retailer niet enkel uit de aankopen in de winkels en de webshop, maar ook uit diensten zoals Decathlon Travel (reizen) of Decathlon Coach (de <em>personal trainer<\/em>-app). <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Dynamische prijszetting<\/h2>\n\n\n\n<p>Zo gebruikt Decathlon een AI-tool om de prijselasticiteit, concurrentiepositie en prijsperceptie te meten en om A\/B-testen te automatiseren.<\/p>\n\n\n\n<p><em>Vanaf nu vindt u onze Plus-inhoud exclusief in de nieuwe RetailDetail Connect&amp;Learn-app of -webomgeving. Klik op de onderstaande knop om het artikel daar verder te lezen.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In de retailsector is Decathlon zonder twijfel \u00e9\u00e9n van de voorlopers in het toepassen van artifici\u00eble intelligentie. Wat kan AI voor retail betekenen? De sportketen geeft inzicht in vijf heel concrete initiatieven. <\/p>\n","protected":false},"author":3,"featured_media":94588,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[1467],"people":[],"extra":[43],"company":[361],"topic":[630],"region":[],"class_list":["post-99475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","tag-artificiele-intelligentie","extra-plus","company-decathlon","topic-digitalisering"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Met deze vijf AI-toepassingen gaat Decathlon al aan de slag - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"In de retailsector is Decathlon zonder twijfel \u00e9\u00e9n van de voorlopers in het toepassen van artifici\u00eble intelligentie. 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