{"id":997,"date":"2011-11-15T06:38:55","date_gmt":"2011-11-15T06:38:55","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/inkoopstrategie-carrefour-delhaize-colruyt-niet\/"},"modified":"2011-11-15T06:38:55","modified_gmt":"2011-11-15T06:38:55","slug":"inkoopstrategie-carrefour-delhaize-colruyt-niet","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/inkoopstrategie-carrefour-delhaize-colruyt-niet\/","title":{"rendered":"Inkoopstrategie: Carrefour is Delhaize is Colruyt niet"},"content":{"rendered":"

\"\"Welke inkooppolitiek houden de drie grootste supermarktketens van ons land er eigenlijk op na, en in hoeverre verschillen ze op dat punt van elkaar? Die vraag beantwoordt businessmagazine Trends<\/strong> deze week in een interessante blik achter de schermen. <\/p>\n

\u00a0<\/p>\n

“De klant is goed op de hoogte van de herkomst van de producten, de prijszetting en de maatschappelijke verantwoordelijkheid van de supermarkt, maar de inkooppraktijken blijven een gevoelig onderwerp”, klinkt het daar. RetailDetail zet de opvallende verschilpunten<\/strong> tussen de “grote drie” alvast op een rijtje:<\/p>\n

\u00a0<\/p>\n\n\n\n\n\n\n\n
strategie tegenover:<\/th>\nCarrefour<\/th>\nColruyt<\/th>\nDelhaize<\/th>\n<\/tr>\n
leveranciers<\/td>\ndefensief<\/td>\npragmatisch \/ transparant<\/td>\noffensief<\/td>\n<\/tr>\n
huismerken<\/td>\n“verhogen marktaandeel
\n is prioritair”<\/td>\n		“moeten transparanter”
\n“waken over imago”<\/td>\n		“\u00e9\u00e9n categoriemanager voor
\nA- \u00e9n huismerk”<\/td>\n<\/tr>\n
categoriemanagers<\/td>\nverantwoordelijk
\nvoor hun productgroep<\/td>\n		functie inkopers+categoriemanagers
\nzal worden opgesplitst<\/td>\n		delen verantwoordelijkheid
\nmet “minder ervaren” inkopers<\/td>\n<\/tr>\n
bonussen<\/td>\n (geen antwoord) <\/td>\n“enkel collectieve bonussen”<\/td>\n“kwantitatieve en kwalitatieve criteria”<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u00a0<\/p>\n

De verschillen in detail<\/h2>\n

Strategie tegenover leveranciers <\/h3>\n

Tijdens onderhandelingen lijkt Carrefour zich eerder defensief op te stellen tegenover de leveranciers, trekt Delhaize meer de offensieve kaart en zweert Colruyt bij transparantie en pragmatisme.<\/p>\n

Strategie tegenover huismerken <\/h3>\n

Bij Delhaize en Colruyt hebben de inkopers en\/of de
\ncategoriemanagers zowel de A-merken als de huismerken van een bepaalde
\nproductgroep onder hun hoede. Zo “doen de categoriemanagers de nodige
\nexpertise op om de leveranciers van A-merken te confronteren met onze
\ninterne gegevens”, klinkt het bij Delhaize. <\/p>\n

\u00a0<\/p>\n

Colruyt positioneert zich
\n“niet agressief” inzake huismerken en geeft aan op middellange termijn
\nzijn huismerken te rationaliseren, lees transparanter te maken, “erover
\nwakend dat we het imago van die producten niet naar beneden halen”. <\/p>\n

\u00a0<\/p>\n

Voor
\n Carrefour is het verhogen van het marktaandeel van zijn huismerken
\ndaarentegen een prioriteit: “Daarom hebben we speciale teams
\nsamengesteld die nauw samenwerken met de categoriemanagers.”<\/p>\n

Strategie tegenover categoriemanagers <\/h3>\n

Bij Carrefour zijn de categoriemanagers<\/strong> verantwoordelijk voor een
\nproductgroep en staan ze in voor de inkoop, de samenstelling van het
\nassortiment en het vastleggen van een promotieplan. <\/p>\n

\u00a0<\/p>\n

Delhaize werkt
\nzowel met categoriemanagers (verantwoordelijk voor een ruimer
\nproductassortiment) als met inkopers (die meestal minder ervaring
\nhebben). <\/p>\n

\u00a0<\/p>\n

Bij Colruyt zijn de inkopers vandaag ook categoriemanagers,
\nmaar in de toekomst worden die functies opgesplitst en zullen inkopers
\ndeel uitmaken van de afdeling inkoop en categoriemanagers van de
\nafdeling marketing.<\/p>\n

Strategie tegenover bonussen <\/h3>\n

Qua verloning berust het variabele deel van het loon bij Delhaize op kwantitatieve en kwalitatieve criteria, terwijl Colruyt geen individuele bonussen uitkeert maar enkel een collectieve bonus, afhankelijk van het resultaat. Carrefour liet hier niet in zijn kaarten kijken.<\/p>\n

\u00a0 <\/p>\n

Het artikel “Supermarkten onthullen hun inkoopstrategie” leest u hier.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Welke inkooppolitiek houden de drie grootste supermarktketens van ons land er eigenlijk op na, en in hoeverre verschillen ze op dat punt van elkaar? Die vraag beantwoordt businessmagazine Trends deze week in een interessante blik achter de schermen. \u00a0 “De klant is goed op de hoogte van de herkomst van de producten, de prijszetting en […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-997","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nInkoopstrategie: Carrefour is Delhaize is Colruyt niet - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/inkoopstrategie-carrefour-delhaize-colruyt-niet\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inkoopstrategie: Carrefour is Delhaize is Colruyt niet - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Welke inkooppolitiek houden de drie grootste supermarktketens van ons land er eigenlijk op na, en in hoeverre verschillen ze op dat punt van elkaar? Die vraag beantwoordt businessmagazine Trends deze week in een interessante blik achter de schermen. \u00a0 “De klant is goed op de hoogte van de herkomst van de producten, de prijszetting en […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/inkoopstrategie-carrefour-delhaize-colruyt-niet\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2011-11-15T06:38:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.png?fit=281%2C147&quality=100&strip=all&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"281\" \/>\n\t<meta property=\"og:image:height\" content=\"147\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"dev@grandiz.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"dev@grandiz.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/inkoopstrategie-carrefour-delhaize-colruyt-niet\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/inkoopstrategie-carrefour-delhaize-colruyt-niet\\\/\"},\"author\":{\"name\":\"dev@grandiz.com\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/ba2d383452a753a3a1ce8cdb349b5fc9\"},\"headline\":\"Inkoopstrategie: Carrefour is Delhaize is Colruyt niet\",\"datePublished\":\"2011-11-15T06:38:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/inkoopstrategie-carrefour-delhaize-colruyt-niet\\\/\"},\"wordCount\":416,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/inkoopstrategie-carrefour-delhaize-colruyt-niet\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.png\",\"articleSection\":[\"Food\"],\"inLanguage\":\"nl-NL\",\"copyrightYear\":\"2011\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/inkoopstrategie-carrefour-delhaize-colruyt-niet\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/inkoopstrategie-carrefour-delhaize-colruyt-niet\\\/\",\"name\":\"Inkoopstrategie: Carrefour is Delhaize is Colruyt niet - 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