{"id":9993,"date":"2015-07-31T10:01:39","date_gmt":"2015-07-31T10:01:39","guid":{"rendered":"https:\/\/www.retaildetail.be\/automotive\/britse-halfords-opent-online-marktplaats\/"},"modified":"2024-03-29T14:35:10","modified_gmt":"2024-03-29T13:35:10","slug":"britse-halfords-opent-online-marktplaats","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/britse-halfords-opent-online-marktplaats\/","title":{"rendered":"Britse Halfords opent online marktplaats"},"content":{"rendered":"<h2>Eerste project onder nieuwe CEO<\/h2>\n<p>Die had <a href=\"http:\/\/www.thedrum.com\/news\/2015\/07\/23\/halfords-opens-marketplace-better-test-ecommerce-trends\" target=\"_blank\" rel=\"noopener\">vorig jaar negentig miljoen bezoekers<\/a> en dat had resultaat: een kwart van alle verkochte fietsen van Halfords werd online gekocht. Het bedrijf wil daarom verder gebruik maken van dat succes en het breidt het aanbod met deze marktplaats gevoelig uit.<\/p>\n<p>\u00a0<\/p>\n<p>Halfords heeft bij de start van de marktplaats al meer dan dertig partners kunnen strikken, waaronder Toolsave, Kiddimoto en e-bikes direct. De marktplaats is \u00e9\u00e9n van de eerste grote projecten sinds de aanstelling van de nieuwe CEO Jill McDonald.<\/p>\n<p>\u00a0<\/p>\n<p>McDonald werd in maart aangesteld als de CEO, nadat ze eerder verantwoordelijk was voor de Britse activiteiten van fastfoodketen McDonald&#8217;s. Ze verving toen Matt Davies, die naar Tesco trok om daar de Britse afdeling te leiden. McDonald is nu verantwoordelijk voor het uitvoeren van de nieuwe strategie van Halfords die door Davies werd uitgetekend. Daarbij wil de keten vooral op de verkoop van fietsen focussen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Eerste project onder nieuwe CEO Die had vorig jaar negentig miljoen bezoekers en dat had resultaat: een kwart van alle verkochte fietsen van Halfords werd online gekocht. Het bedrijf wil daarom verder gebruik maken van dat succes en het breidt het aanbod met deze marktplaats gevoelig uit. \u00a0 Halfords heeft bij de start van de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-9993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Britse Halfords opent online marktplaats - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/britse-halfords-opent-online-marktplaats\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Britse Halfords opent online marktplaats - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Eerste project onder nieuwe CEO Die had vorig jaar negentig miljoen bezoekers en dat had resultaat: een kwart van alle verkochte fietsen van Halfords werd online gekocht. 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