For the first time in more than 20 years, fast food chain Burger King is carrying out a complete rebranding: everything gets a makeover, from the logo to the look of the restaurants.
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Unilever wants to achieve a turnover of at least 1 billion euro within five to seven years with vegetable alternatives to meat and dairy. The multinational expects an explosive growth of the market.
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The deal with Unilever at the end of 2018 has been lucrative for The Vegetarian Butcher. The founder, Jaap Korteweg, who is now a consultant, expects the company to annually double its turnover in the coming years.
Today, Burger King has started serving vegetarian Whoppers in 25 countries, including Belgium and the Netherlands. To do so, the fast-food chain has appointed Unilever subsidiary "De Vegetarische Slager" (The Vegetarian Butcher) as its supplier.
Fast food chain Burger King is going to bring two plant-based burgers to market throughout Europe: the 'Rebel Whopper' and the 'Rebel Chicken King'.
Meat alternatives are an as yet underdeveloped but very promising category: according to a new study, this segment could make up for ten precent of the worldwide meat market within ten years, meaning a turnover of 125 billion euros - ten times what it is today.
Fast food chain Burger King opened its first official Belgian store in Antwerp today. Several Belgian Quick restaurants will be transformed into a Burger King, but both chains will co-exist.
The rumour had been lingering around for a while, but has now been officially announced: American hamburger chain Burger King is coming to Belgium, replacing the current locations of Quick.