After a successful pilot last year, Playmobil is significantly expanding its range for adults - including the James Bond car. After all, children are quitting at an increasingly younger age.
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After an already highly successful Covid-year, LEGO is also recording impressive growth figures in the first half of 2021. The toy manufacturer is rolling out a new store concept and continues to invest in digital transformation.
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Next year, an indoor Legoland Discovery Centre will open in shopping centre Docks Bruxsel. With this amusement park, the shopping centre hopes to attract a larger public.
Danish toy manufacturer Lego has had a record-breaking year: Covid-19 lockdowns pushed demand and CEO Niels Christiansen's digital transformation paid dividends.
The European Commission has given the go-ahead for its so-called 'green consumption pledge' which is part of the European Climate Pact. Participants in the pilot project include Colruyt Group, Decathlon and L'Oréal.
Danish toy maker Lego wants to open 150 new stores this year, on the back of an uplifting profit and revenue growth last year. Despite the growth coming mainly from China, the Danish company sees no reason to be pessimistic about the coronavirus.
British DIY group Kingfisher has appointed Jean-Jacques Van Oosten as its new Chief Customer & Digital Officer. The Belgian had already been Group IT Director at Kingfisher between 2005 and 2008, before finding his way to several other big names in retail.
Danish toy manufacturer Lego keeps on growing, as a deal with Marvel and its superheroes proves very profitable. Chinese expansion is in full swing too and the first Dutch store opens next month, but Indian customers will have to wait a bit longer.
Danish toy producer Lego is to open its first two stores in the Netherlands, in Amsterdam and Utrecht. They will open later this year, but well in time for the holiday season, the company says.
In China is voor 200 miljoen yuan (een kleine 30 miljoen euro) aan namaak-Lego onderschept. De Chinese politie voerde een raid uit bij Lepin, een bekende namaakproducent van Lego die de steentjes aan een fractie van de prijs exporteerde.
After a turnover decrease in 2017, Danish toy manufacturer Lego saw its turnover and its profit improve once more in 2018, thanks to a double-digit growth in China.
Is this the future of fashion boutiques: an empty store, with only a code that customers can scan with their smartphones to gain access to a virtual store in augmented reality? Lego Wear and Snapchat are experimenting with the concept.
Lego’s 2017 turnover slumped for the first time in thirteen years. The Danish toy manufacturer suffered both in North America and Europe, but the new CEO sees a silver lining.
Danish toy manufacturer Lego will cut 1,400 jobs following its first turnover drop in more than a decade. The jobs will be cut before the end of the year.
In this past year, Danish Lego Group achieved growth once more and has now, for the first time ever, become the world's largest toy manufacturer, surpassing Mattel.
Danish Lego Group appointed Bali Padda as its new CEO. Currently the company's COO, he will assume his new position on 1 January 2017, succeeding Jørgen Vig Knudstorp.