Pierre Marcolini was hit harshly by the Covid crisis last year. But with the support of the bank and shareholder, the luxury chocolatier is adjusting its strategy.
Last financial year, which ran until the end of June 2020, Pierre Marcolini Group made a net loss of over 3 million euros, writes Belgian newspaper De Tijd. The outbreak of the Covid crisis, followed by the first lockdown, weighed heavily on the results of the chocolatier, as the company is heavily dependent on tourists.
In Europe, the company wants to focus on three countries from now on: Belgium, France and the United Kingdom. The unprofitable Spanish activities have already been ceased. With the financial support of its bank and main shareholder Neo Capital, Pierre Marcolini will also open new stores in Nice and Paris.
Outside of Europe, Pierre Marcolini will open new branches in Dubai and two in China. In addition, the company is taking its Japanese operations back into its own hands: the agreement with its local partner was called off. Worldwide, the group already has about forty branches.