The pandemic marks a turning point for retail: shopping will never be what it was before. What can explain the dominance of marketplaces like Amazon, and why is gaming the new shopping? A new report points out the trends. Keep an eye on TikTok, too…
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Facebook is adding Shops to WhatsApp and its second-hand marketplace. Traders and brands can now also set up a mobile webshop. Augmented reality and visual search are also being introduced.
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The video app TikTok has set its sights on e-commerce to initiate the next phase of its growth. In doing so, the app is going in direct competition with Facebook.
Outdoor brand The North Face has decided to stop running ads on Facebook, as civil rights organisations in the United States are calling for a boycott of the company (and its subsidiaries like Instagram).
As social media turn into shopping channels more and more, Facebook owner Mark Zuckerberg is eager to cash in. Hence the introduction of Facebook Shops, which allows retailers and brands to start their own webshop on Instagram or Facebook.
Instagram has introduced new 'stickers', that direct users to a website where they can order food or gift vouchers. In this way, the social network wants to help retailers and small businesses during the corona crisis.
Shopping is now possible on Instagram: pictures of brand products are now 'shoppable', allowing you to buy the items and pay through the Instagram app. Users can seamlessly shop in their own environment, featuring nothing but their favourite brands.
Pop culture, fashion and luxury: they have gone hand in hand for ages, but their bond seems stronger than ever now. Why is Delvaux selling Game of Thrones handbags and how is Kim Kardashian helping the worldwide demand for luxury brands?
Instagram has announced new sales options on its blog: a number of brands can now add a special tag to their images, which gives followers the option to directly buy the item.
American fashion company Abercrombie & Fitch has feverishly been trying to clean up its image, following several scandals and marketing criticism. This time, it wiped the slate clean on Instagram.
Fashion label Michael Kors launched its own version of Instagram in the shape of InstaKors. Visitors get benefits if they come back often and can also directly click on links to product pages.
British fashion label Burberry has posted images of a new campaign, live on Instagram. It were campaign pictures and pictures from behind the scenes, all revolving around the Brit perfume.